OVERLAND PARK, Kan. — SIDEARM Sports and Athlete Network have launched a new content integration, further expanding their relationship and the innovative digital engagement solutions for college athletic departments. As the leaders in digital fan engagement and digital athlete engagement, SIDEARM Sports, a division of college athletics media and technology leader LEARFIELD, and Athlete Network advance the technology athletics departments currently utilize in a seamless integration between the platforms to promote their published content.

Athlete Network provides software to athletic associations, employers, 1,200+ teams, and collegiate institutions representing the ACC, American, Big 12, Big East, Big Sky, Big Ten, Big West, Conference USA, Mountain West, Pac-12, SEC, Sun Belt, WAC, MIAA, and NAIA. All SIDEARM Sports’ 1,600+ partners are now eligible for turn-key content automation through their own athlete network. Moving forward, mutual partners who find value in the integration will have the option to add on the solution to their partnership.

“As leaders in athlete engagement, we have learned the recipe of unique content and curated content – and now we’ve automated it. Our partners can quickly and easily pull in their published content from SIDEARM Sports, reducing hours of work and instantly target the current and former athletes they want to engage most. There is a direct correlation between engagement and giving; this automation allows staff to see those results faster. We are thrilled to collaborate with SIDEARM in this integration for our shared partners.”
Chris Smith, CEO of Athlete Network

“This integration increases staff efficiency while giving communication teams more mileage out of their published content. By utilizing SIDEARM Sports’ existing technology, Athlete Network is able to automate faster communication by sport and age demographic, generating more engagement with athletes. We look forward to more ways we can work together with the goal of increasing both fan and athlete engagement.”
Jeff Rubin, EVP of Digital at LEARFIELD, President and Founder of SIDEARM Sports

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About SIDEARM Sports
Operating in the LEARFIELD portfolio of companies since June 2014, SIDEARM Sports is the nation’s leading digital provider for college athletics. Based in Syracuse, N.Y, SIDEARM is trusted by some of the biggest brands in the industry, including the majority of NCAA programs and Power Five athletic departments. As a leader in digital fan engagement, SIDEARM Sports provides the best-in-class software and technology that powers websites, mobile applications, OTT media services, live stats, video streaming and more for its partners. Clients continue to trust SIDEARM for its support, reliability, customization, and easy-to-use interface that allows schools to tailor their content and digital presence directly for their fans.

About Athlete Network
Founded by former college athletes, Athlete Network is the leader in software solutions for current and former student-athlete engagement and support. The company’s solutions allow collegiate athletic departments and athletic associations to centralize, promote, and track the resources and services offered to their current and former student-athletes in exclusive networks. Fully integrated add-on solutions include Mentorship, Forms & Payments (fundraising), Careers, Messaging, and Content Integration with SIDEARM Sports. In turn, athletic departments and athletic associations substantially improve engagement with their athletes and members, generate increased revenue and fundraising, and gain valuable data analytics and reporting to support decision making.