PLANO, Texas – In a strategic move to enhance the recruitment process for college rodeo programs, Learfield College Rodeo announced today a new partnership with Bullfrog Recruiting Solutions that will optimize and streamline the recruiting journey for rodeo coaches...
Plano, Texas (March 21, 2025) — Leading up to March Madness, Nissan launched Kickstart Your Day, a social-first Name, Image, Likeness (NIL) athlete video series featuring four standout basketball players from the University of Kansas and the University of South...
Dallas, TX (March 19, 2025) – Kristine Schroeder, Chief People and Culture Officer for Learfield, the leading media and technology company powering college athletics has been named an honoree in Ragan’s Top Women in HR Awards in the director of the year category...
Dallas, TX (March 11, 2025) – Learfield, EA SPORTS, and OneTeam Partners earned Sports Business Journal’s prestigious Sports Business Tech Award for Best Technology Collaboration. This honor recognizes the partnership between the three companies in delivering a...
This marks the first collegiate on-field logo sponsorship at a female-only, outdoor sports venue NORMAN, Okla. (March 7, 2025) — The University of Oklahoma, SONIC® Drive-In and Learfield’s Sooner Sports Properties announce a landmark sponsorship to see the SONIC logo...
LAWRENCE, Kan. – Kansas Athletics and Jayhawk Sports Properties are excited to announce a multi-year partnership extension with Meritrust Credit Union, expanding the Official Financial Well-Being Partner’s role to become the Official Credit Union of Kansas Athletics....
