by Eric Beovich | Sep 12, 2024 | Brand Sponsorships, News
FORT COLLINS, Colo. — A partnership between Colorado State University, Learfield’s Rams Sports Properties, and HR technology provider, UKG, was announced today, making it one of the first college athletics programs to feature an on-field logo at the 50-yard line this...
by Eric Beovich | Sep 11, 2024 | Brand Sponsorships, News
Exclusive sweepstakes offers college football fans the chance to be featured in original content series – “King of the Tailgate” and “Kingsford Tailgate Cam” PLANO, Texas – Kingsford, America’s #1 charcoal* and a leader in barbecue for more than 100 years, announced...
by Eric Beovich | Aug 29, 2024 | Brand Sponsorships, News
AMES, Iowa – Cyclone Sports Properties and Iowa State University Athletics have announced a 10-year agreement with PoetrYY Finance, naming the financial technology company the “Official Digital Banking Partner of Iowa State Athletics.” PoetrYY provides digital banking...
by Eric Beovich | Aug 26, 2024 | Brand Sponsorships, Licensing, News
NASHVILLE, Tenn. – Vanderbilt University and Nashville-based, alumni-founded Jackalope Brewing are excited to announce the creation of Conquer and Prevail, the first-ever officially licensed and co-crafted beer of the Commodores. Named for Vanderbilt’s Alma Mater and...
by Eric Beovich | Aug 22, 2024 | Brand Sponsorships, News
HOUSTON – With the return of one of the oldest and most storied rivalries in collegiate athletics, Cotton Holdings, Inc., has officially signed on with Texas A&M Sports Properties and Longhorn Sports Properties to become the title sponsor of the Cotton Holdings...
by Eric Beovich | Aug 21, 2024 | Brand Sponsorships, News
LOS ANGELES — Today Beats by Dr. Dre (Beats) unveils the second “Beats Elite” class, the premier NIL program for college football, to join its dynamic roster of brand ambassadors. Throughout the next year, Beats Elite athletes will be featured across various marketing...
