by Ginny Wills | Dec 5, 2025 | Blog
Strategic 24-hour windowing drove 500% video growth and 100K new users across Texas Tech’s website and mobile app By: SIDEARM Sports Most athletic programs face the same challenge: how do you maximize reach on social platforms while also driving meaningful...
by Ginny Wills | Nov 4, 2025 | Blog
Content has become one of the most effective ways for schools to engage fans, support student-athletes, and deliver value to partners. Through Learfield Impact’s industry-leading NIL services, athletic programs gain on-campus support, strategic content creation,...
by Ginny Wills | Oct 22, 2025 | Blog
In the fast-paced world of college sports, Indiana University (IU) Athletics has emerged as a remarkable leader in growth and success, both on and off the field. Coming off a historic 11-win season under the first year of head Coach Curt Cignetti in ‘24, an undefeated...
by Ginny Wills | Jul 30, 2025 | Blog
Fanbase Voices is an exciting new initiative powered by Learfield that allows fans to help shape the future of college athletics. Through direct surveys, Fanbase Voices captures fan sentiment on key topics related to college athletics, including content consumption,...
by Ginny Wills | Jun 30, 2025 | Company News, Innovation Stories
AUSTIN, Texas (June 30, 2025) — To optimize NIL operations and maximize opportunities for Longhorn student-athletes, Texas Athletics, in collaboration with Learfield’s Longhorn Sports Properties, today announced the launch of the Longhorn Sports Agency (LSA), a...
