LEARFIELD LICENSING APPOINTS ERIC JOHNSON AS CHIEF OPERATING OFFICER

INDIANAPOLIS - Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, has appointed Eric Johnson as its new Chief Operating Officer. In this role, Johnson will be responsible for day-to-day operating activities of Learfield Licensing, including: revenue and sales growth; expense,...

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Texas A&M and Learfield Sports Announce New Campus-wide Revenue Model

COLLEGE STATION — Collegiate multi-media marketing, partnerships and sponsorships will be redefined under a new agreement announced today between Texas A&M University and Learfield Sports, the University’s current athletics multi-media partner. The announcement was made by Texas A&M President Michael K. Young. The new agreement, which...

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Learfield’s SIDEARM Sports Launches FloridaGators.com

SIDEARM Sports is proud to announce the launch of FloridaGators.com, the new digital home of the University of Florida Gators. This multiyear agreement includes a complete redesign with a more modern design with an emphasis on improved readability. Fans will also enjoy “My Gator Zone,”...

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