ESTRELLA INSURANCE ANNOUNCES INCREASE IN SUPPORT OF UM ATHLETICS
MIAMI – Locally based Estrella Insurance announced that it will be extending and increasing its relationship with University of Miami Athletics and its multimedia rights holder, Hurricane Sports Properties.
The Miami-based insurer this year celebrates 40 years of service and believes it is the perfect time to elevate its involvement with its hometown college football team. Estrella has proudly sponsored the past couple of UM’s football seasons and for this upcoming season it has decided to increase its exposure. Increased exposure and branding will be made even more evident by LED end zone signage at the Hard Rock Stadium, by an in-game fan promotion and throughout extensive digital presence on UM’s multiple platforms. Additionally, the new agreement with Estrella will encompass several enter-to-win campaigns via Facebook complemented by a similar texting initiative that will run during the next three football seasons.
“UM is an exciting part of Miami’s culture and while Estrella Insurance continues to grow and expand, Miami is who we are and where we started. A partnership that supports UM’s athletics, something we know is important to our customers, just makes sense while further reflecting our commitment to the community. The community that helped us grow to the preferred insurer in all the categories and geography we are pleased to serve today” said Nicolas Estrella, Jr. CEO of Estrella Insurance.
Hurricane Sports Properties General Manager Charles Nieves shared, “We value the support from local and regional businesses, and Estrella has proven to be a great supporter of The U. We look forward to working with them closely in the coming months to incorporate more creativity associated with their partnership and share some innovative ways they can engage with our loyal and passionate Miami fan base.”
Since 1978, Estrella Insurance has built its foundation on values and excellent customer service. By continuing to exceed its customers’ expectations with outstanding service and competitive rates, Estrella Insurance continues to be the top choice for all insurance needs. They offer auto, homeowners, and commercial insurance and can also insure businesses, boats, motorcycles and recreational vehicles. Estrella Insurance, well known in South Florida by “The Lowest Price in Auto Insurance,” has been honored by receiving many awards in the insurance and franchising industry.
As a joint venture between Learfield and IMG College, Hurricane Sports Properties oversees UM’s athletic multimedia rights including signage, event sponsorships & promotion, digital, radio, television and the corporate partner platform.
About Estrella Insurance – Estrella offers Auto, Homeowners, Commercial Insurance, Business, Boat, Motorcycle or Recreational Vehicle insurance. Now celebrating 40 years of service, Estrella Insurance can say it has really built its foundation on values and by delivering excellent customer service.