MIAMI, Fla. – Brightline, the nation’s only privately owned, operated and maintained intercity passenger train, has selected ANC as the premium service provider for the 325 LCD/LED displays in MiamiCentral, the 11-acre mixed use development and transit hub in downtown Miami. This new partnership provides Brightline with consulting services, account management, and production of brand and sponsor-related content for this exciting transportation and real-estate focused project.
The new MiamiCentral transit hub features more than 325 LCD/LED displays that will display sponsor content, food & beverage information, and train details, updates and alerts. The consulting services include advisement on signage usage and content placement for the displays.
ANC Client Services will manage, schedule and coordinate all digital content running throughout MiamiCentral, with ANC’s Creative Services team creating sponsor and branded content for the displays.
“We are excited to partner with Brightline and play a role in one of the most innovative transit centers in the United States,” said Colleen Brace, Senior Vice President of Sales and Venue Services for ANC. “ANC will work closely with Brightline to develop intriguing and engaging content that will inform and entertain the company’s guests, as well as ensure the content runs seamlessly through the mobility hub.”
MiamiCentral features one of the most advanced rail systems in the United States, seamlessly connecting South Florida’s visitors and residents like never before. Phase 1 connects the downtowns of Miami, Fort Lauderdale and West Palm Beach and fully launched in May. Phase 2 will connect Orlando and Miami in about three hours with construction on this segment expected to start this year. MiamiCentral is a fixture of Miami’s downtown redevelopment, helping to stimulate new retail, commercial, and residential ventures in the area. MiamiCentral will feature downtown’s first food hall, retail shops, Class A office space and Park-Line Miami, two residential buildings consisting of 816 rental units.
“After becoming familiar with ANC’s work around the country, we knew ANC was the ideal choice to help us manage the digital signage throughout MiamiCentral,” said Ravneet Bhandari, Brightline’s Chief Commercial Officer. “ANC’s team will ensure seamless operation and help us develop content that will help us build excitement about this state of the art transit center.”
Brightline is the new benchmark for the travel by train in America with express inter-city passenger rail service connecting Miami, Fort Lauderdale and West Palm Beach, with future service to Orlando. Providing a travel option that lives at the intersection of transportation and hospitality, the service will ease the stress of traffic, provide a simple and intuitive experience from door to destination, and foster new opportunities to explore more of Southeast Florida. Brightline is the only privately owned, operated and maintained passenger rail system in the United States.
ANC, a Learfield company, provides integrated signage, design, and marketing solutions to sports, entertainment, retail and transportation facilities. ANC Sports Marketing manages home plate signage assets for 14 MLB teams and courtside signage assets for 17 NBA teams, while creating all-inclusive corporate partnership programs. ANC’s recent technology projects include the Seattle Mariners (largest HD video display in MLB); Los Angeles Dodgers (most pixels per square foot in MLB); Cleveland Cavaliers (largest center-hung in the NBA); Fulton Center (largest digital media network in a New York City transportation center).