by admin | Aug 14, 2023 | Brand Sponsorships, News
STATE COLLEGE, Pa. – Penn State Athletics and its multimedia rightsholder, LEARFIELD’s Penn States Sports Properties, announce a new multi-year partnership with alumnus-owned and Pennsylvania-based Shipley Energy. As a Penn State Athletics sponsor and member of the...
by admin | Aug 14, 2023 | Brand Sponsorships, News
Burlington, Vt. – University of Vermont Athletics is coming together with New England Federal Credit Union (NEFCU) as the Vermont-based financial institution signs on as the presenting sponsor of the Catamount Men’s Soccer team for the 2023 season in an agreement via...
by admin | Aug 10, 2023 | Brand Sponsorships, News
AMES, Iowa – Iowa State University will launch the officially licensed Iowa State 1858 Vodka just in time for tailgating season. The university branded spirit comes as a result of collaboration between the University’s Athletics and Trademark Licensing departments,...
by admin | Jul 25, 2023 | Brand Sponsorships, In the News, News
LEARFIELD EVP Solly Fulp joins Kevin Tarca on his Sports Business Secrets podcast to discuss the company’s leadership in name, image, & likeness and the innovative solutions being delivered to college partners and brands that expand opportunities for student...
by admin | Jul 14, 2023 | Brand Sponsorships, News
WEST POINT, N.Y. – General Motors (GM) (Chevrolet, Buick, GMC, Cadillac) is proud to announce its sponsorship of Army West Point Athletics. This opportunity will serve as a strategic alliance between the GM Military Appreciation Program and Army Athletics,...
by admin | Jul 11, 2023 | Brand Sponsorships, Licensing, News
AMES, Iowa – Iowa State University and local brewer Backpocket Brewing have teamed up to launch Clone Fest, the first officially licensed craft beer of the Iowa State Cyclones. Clone Fest will be introduced by Backpocket Brewing at a public launch event on Friday,...