Learfield College Rodeo

Learfield College Rodeo

Learfield College Rodeo Logo

Learfield College Rodeo elevates the sport of rodeo through connecting fans to content and experiences that are rich in an affinity for western heritage and culture.

Learfield College Rodeo

The Rise of Rodeo

Rooted in an industry projected to reach $136B, the rodeo is the 7th largest sporting event nationwide.

Learfield College Rodeo

The Access of Rodeo

Reach millions of college sports fans who watch and engage with college rodeo on an annual basis.

Learfield College Rodeo

The Potential of Rodeo

The college rodeo landscape offers diverse ways to connect with fans through revenue-generating holistic partnerships.

College Rodeo Podcast LOgo

On-Air with Learfield College Rodeo

Tune in weekly to AgriAmerica and the Learfield College Rodeo Podcast as host Shelby Rasmussen talks all things rodeo. Hear from partners, coaches, and other industry leaders as they cover topics that elevate the experience of college rodeo and celebrate western culture.


Brad Poe

Vice President & General Manager

Shelby Rasmussen

Associate, Business Development & Rodeo Operations

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