Learfield College Rodeo
Learfield College Rodeo
Learfield College Rodeo elevates the sport of rodeo through connecting fans to content and experiences that are rich in an affinity for western heritage and culture.
The Rise of Rodeo
Rooted in an industry projected to reach $136B, the rodeo is the 7th largest sporting event nationwide.
The Access of Rodeo
Reach millions of college sports fans who watch and engage with college rodeo on an annual basis.
The Potential of Rodeo
The college rodeo landscape offers diverse ways to connect with fans through revenue-generating holistic partnerships.
On-Air with Learfield College Rodeo
Tune in weekly to AgriAmerica and the Learfield College Rodeo Podcast as host Shelby Rasmussen talks all things rodeo. Hear from partners, coaches, and other industry leaders as they cover topics that elevate the experience of college rodeo and celebrate western culture.
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Our College Rodeo Partners
College Rodeo In the News
BRAD POE
Vice President & General Manager
SHELBY RASMUSSEN
Associate, Business Development & Rodeo Operations