LEARFIELD SPORTS ACQUIRES SMA; EXPANDS LICENSING OFFERINGS

PLANO, Texas – Learfield Sports announced today that it has acquired Strategic Marketing Affiliates (SMA), expanding its licensing, merchandising and brand marketing services within its portfolio of college businesses. “Bob Bernard founded SMA in 1997 and the reputation of his company reflects his own personal reputation,”...

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LEARFIELD SPORTS PROMOTES FOUR EXECUTIVES

PLANO, Texas – Learfield Sports repositions its university partnership team this month to best serve its collegiate partners. Notably, Bob Agramonte, senior vice president, has been promoted to chief business development officer leading this team, and Gary Sobba, currently general manager of Learfield’s UNC Tar...

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LA TECH SPORTS PROPERTIES NAMES GENERAL MANAGER

RUSTON, La. – Learfield Sports announced today that Lane Robertson will serve as general manager for its “LA Tech Sports Properties” entity beginning Dec. 1, 2014. Robertson, a Lafayette, La. native, joins the Ruston-based multimedia rights holder for Louisiana Tech Athletics having previously served with...

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