DARTMOUTH, LEDYARD UNVEIL CO-BRANDED DEBIT CARD
HANOVER, N.H. – Dartmouth Athletics announced today an extended partnership with Ledyard National Bank over a five-year term, through the 2020-21 academic year. Highlighting the renewed relationship is Ledyard adopting the designation as the “Official Financial Partner” of Dartmouth Athletics and the introduction of a co-branded Visa debit card for Big Green alumni, fans and the community.
“Ledyard National Bank is very proud of our longstanding relationship with Dartmouth College and Dartmouth Athletics — and we’re particularly excited about how it’s grown over the years, including being named the ‘Official Financial Partner of Dartmouth Athletics,’” said Ledyard National Bank Senior Vice President and Chief Marketing Officer Jeffrey Marks. “We’ve always felt very close to the Dartmouth community — having been founded by several members of the college — making this partnership a natural fit with our core values and goals.”
In addition to serving as Dartmouth Athletics’ exclusive provider of the new co-branded debit card, the financial institution will continue to title sponsor the Ledyard Classic, held annually at the end of the year and celebrating nearly three decades of collegiate hockey competition. All aspects of the Ledyard relationship are overseen by Learfield’s Big Green Sports Properties, athletics multimedia rightsholder for Dartmouth College.
“We’re extremely grateful for the ongoing support from our corporate partner family, and we couldn’t be more pleased to continue aligning with Ledyard National Bank, a truly exceptional hometown company with deep ties to our Dartmouth community,” said Director of Athletics and Recreation Harry Sheehy. “By launching a co-branded debit card, we are providing yet another way for Big Green fans to feel connected. We look forward to continuing to enhance our relationship with Ledyard National Bank.”
Ledyard National Bank was established in 1991 and has 7 branches throughout the Upper Valley and Lake Sunapee Region. Ledyard Financial Advisors, a division of Ledyard National Bank, was established in 1994 and has 3 locations in Hanover, New London and Concord. Ledyard offers personal and business banking, mortgages, commercial lending and private banking, as well as investment and wealth management services.
Dartmouth is one of 120 collegiate properties represented by Learfield. The company’s rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the Learfield Directors’ Cup and offers its partners professional concessions and ticket sales; licensing, branding and trademark consulting; digital platform expertise; and venue signage and technology systems through its owned companies.
Dartmouth College, the nation’s ninth oldest university, competes at the NCAA Division I level as a member of the Ivy League. Featuring a comprehensive athletic menu, Dartmouth offers 35 varsity sports — 16 for men, 17 for women and two coeducational programs in sailing and equestrian. In addition, there are 33 club and 24 intramural sports as three-quarters of Dartmouth undergraduates participate in some form of athletics. A private, four-year, liberal arts, coeducational college, Dartmouth focuses on undergraduate education, but the college is considered a small university with graduate schools of business, engineering and medicine, as well as 16 graduate programs in the arts and sciences.