News Archives - Page 133 of 264 - Learfield IMG College

Office Depot OfficeMax Supports Big 5 Doubleheader

29.01.2016 News

The office supplier partnered to host corporate partners from school participants PHILADELPHIA – January 20 marked the first Big 5 Doubleheader held at the Palestra in over a decade, and Office Depot OfficeMax wanted to help support all the action. In partnership with Learfield Sports, the exclusive...

MIKE MAIORANA PROMOTED TO GENERAL MANAGER, BULLDOG SPORTS PROPERTIES AT FRESNO STATE

28.01.2016 News

FRESNO, Calif. – Fresno State alum Mike Maiorana recently was promoted to general manager for Learfield Sports’ Bulldog Sports Properties, the university’s long-time exclusive athletic multimedia rights partner. Maiorana most recently served two years as Bulldog Sports Properties’ senior account executive. He has long been associated...

Air Europa Preferred International Airline of UM

28.01.2016 News

CORAL GABLES, Fla. - In coordination with Miami Athletics and Learfield Sports’ Hurricane Sports Properties, Air Europa has agreed to a three-year partnership as the Preferred International Airline of The U. In what marks its first foray into collegiate sports marketing, Air Europa will promote its brand...

LEARFIELD HELPS PENN STATION EAST COAST SUBS TIP OFF COLLEGIATE HOOPS FAN PROMOTION

28.01.2016 News

Brand Visibility to be Elevated in Key Footprint, Campus Areas MILFORD, Ohio – Penn Station East Coast Subs gets an assist on the court from Learfield Sports as nine of the collegiate marketer’s university partners participate in an inaugural “Lemon-80” basketball in-game promotion. Penn Station and Learfield tipped...

LEARFIELD LICENSING PARTNERS TAPS FORMER MLB LICENSING CHIEF HOWARD SMITH AS SENIOR ADVISOR

28.01.2016 News

INDIANAPOLIS – Learfield Licensing Partners ushers in the new year bolstering its senior leadership as former Major League Baseball licensing chief Howard Smith will lend his expertise to a rapidly evolving business within one of the nation’s premier collegiate sports marketing companies. Senior Advisor...