Aggies’ “Official Physical Therapy Provider” is Newly Rebranded Southwest Sport & Spine Center Inc.

LAS CRUCES, N.M. – NM State Athletics and its multimedia rights holder, Learfield’s NM State Sports Properties, today introduced FYZICAL® as the Aggies’ newest corporate partner. The integrated, multi-year relationship encompasses multiple sports and is concurrent with the 2018-19 collegiate athletics season.

Southwest Sport & Spine, which has served Las Cruces and Southern New Mexico for 18 years, has recently rebranded and is now operating within the FYZICAL® family of physical therapy providers. As part of its new NM State corporate partnership, FYZICAL® immediately adopts the designation as “Official Physical Therapy Provider for the Aggies”. FYZICAL®, a leading physical therapy franchise, transforms healthcare by providing services focused on quality outcomes, total well-being and prevention.

“NM State Athletics would like to welcome FYZICAL® to our family of corporate partners,” said Director of Athletics Mario Moccia. “We are looking forward to working with them, getting quality care to our student-athletes and back competing when injuries occur. In addition, our game day atmosphere will now have a health education component which will be a benefit to all Aggie fans.”

Complementing its official partnership designation, FYZICAL® will receive significant in-venue signage during football and men’s and women’s basketball seasons, as well as branding through the respective radio networks for football and basketball. Additionally, FYZICAL® has rights to use the Aggie marks and logos through the 2020-21 athletic season and will be extensively engaged with Aggie fans and the campus community through various NM State Athletics social media platforms and other channels. FYZICAL also will sponsor several in-game promotions during football and basketball seasons and play host to a “Bounce Back Aggie of the Year” initiative.

“I have been a strong supporter of NM State Aggie Sports Medicine since 1995 when I started as a physical therapist here in town,” said FYZICAL® CEO/Owner Denise Campbell. “I opened Southwest Sport & Spine Center Inc. in 2000 and have supported Aggie athletics and sports medicine ever since. My foundation education is in athletic training so helping the Aggies play healthy and strong is important to me.  As a prior president of the Aggie Athletic Foundation, I have seen the tremendous growth of the athletic department and am excited to continue the support as Southwest Sport & Spine implements the FYZICAL® Therapy and Balance franchise model.”

Campbell continued, “As the official provider of physical therapy for NMSU athletics, FYZICAL® will provide the same great Southwest Sport & Spine Center staff and offer new services in performance enhancement, wellness, fall prevention and concussion management. We look forward to strengthening our support of the community and NMSU athletics. Go Aggies!”

The highly skilled, compassionate team of therapy providers at FYZICAL® (Southwest Sport & Spine) are focused on achieving optimal health and wellness. Patients receive hands-on therapy treatments by friendly, caring health experts during one-on-one sessions that are customized to their particularly injury.

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to NM State, it manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus wide business and sponsorship development; and venue and technology systems through its affiliated companies.