by Kimberly Elchlepp | Sep 29, 2023 | News
SAN MARCOS, Texas – Mike Pirolo has been named general manager for Texas State Sports Properties, as announced today by LEARFIELD, the university’s athletics multimedia rightsholder. Pirolo, who officially started on Sept. 15, brings more than 15 years of sports...
by Kimberly Elchlepp | Sep 27, 2023 | News
DALLAS, TX – The athletic departments of Texas A&M University and the University of Arkansas announce Cotton Holdings, Inc. as the presenting sponsor of the Southwest Classic in an agreement supported by athletics multimedia rights holder LEARFIELD – the media and...
by Kimberly Elchlepp | Sep 25, 2023 | News
STATE COLLEGE, Pa. – Penn State Athletics and its multimedia rightsholder, LEARFIELD’s Penn State Sports Properties, announce a partnership with Liberty Basement Systems. The multi-year agreement makes the Pennsylvania based company The Official Basement Waterproofing...
by Kimberly Elchlepp | Sep 22, 2023 | News
Unique NIL Facility to Provide Resources, Education and Support to Crimson Tide Student-Athletes TUSCALOOSA, Ala. – The University of Alabama’s Athletic Department and LEARFIELD, the media and technology company powering college sports, joined forces to open The...
by Kimberly Elchlepp | Sep 20, 2023 | News
New division integrates multimedia rights, sales, and other revenue-generating businesses to elevate sponsor platforms and drive innovation PLANO, Texas – September 20, 2023 – LEARFIELD, the most influential and diversified company powering college sports, today...
by [email protected] | Sep 18, 2023 | In the News, News
On the heels of LEARFIELD’s recapitalization announcement last week, Sports Business Journal’s Michael Smith and Brett McCormick took an in-depth look at the Company’s playbook for growth, from its founding and evolution into a leader in today’s college sports...