by admin | Oct 8, 2016 | News
PLANO, TX and NEW YORK, NY – Learfield Communications, Inc. (“Learfield”), the leading provider of integrated marketing solutions in college sports, announced today that it has entered into a definitive agreement to be acquired by Atairos Group, Inc. (“Atairos”), an...
by admin | Oct 6, 2016 | News
PLANO, Texas – Learfield announced today the promotions of Don Williams and Ann Brett Gillespie Strickland, two highly regarded individuals in the Learfield family who together share a 20-year stint with the company. Sports industry veteran Williams, promoted to vice...
by admin | Oct 6, 2016 | News
DANBURY, Conn. – Academy Bus is the newest company to support the Eastern College Athletic Conference (ECAC) for the 2016-17 athletic season, as announced today by the league’s rights partner, Learfield’s ECAC Sports Properties. The ECAC-Academy Bus partnership calls...
by admin | Oct 5, 2016 | News
PLANO, Texas – Seasoned sports marketing executive Scott Harding joined Learfield headquarters on Monday as senior director, integrated marketing. He most recently served nearly 10 years with Genesco Sports Enterprises and now fills a created position for the...
by admin | Oct 4, 2016 | News
ST PAUL, MN — Affinity Plus Federal Credit Union and Gopher Athletics have signed a multi-year marketing agreement, the credit union announced today. Through this partnership, Affinity Plus will sponsor signage beginning this fall at four University of Minnesota...
by admin | Oct 3, 2016 | News
Finkner rejoins Texas Tech Sports Networks as the play-by-play analyst for Lady Raider Basketball LUBBOCK, Texas – Texas Tech Athletics and Learfield’s Red Raider Sports Properties announced Wednesday the addition of Mark Finkner as the newest Voice of Lady...