INDIANAPOLIS – Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, has formalized a relationship with LoyalTree, a Pittsburgh-based point-of-sale integration company focused on providing industry-leading, mobile guest engagement solutions to growing restaurants and sports programs.

Understanding college supporters as both a fan and a consumer has become paramount to gaining and retaining brand loyalty within the college space. LoyalTree’s fully-customizable mobile experiences will help Learfield Licensing innovate the fan’s entire daily interaction with the brand. Every touch point, whether it is in-venue, online, during sponsorship-led activations, or outside purchases, directly feeds back into LoyalTree’s system, providing Learfield Licensing with powerful solution to make the fan’s brand experience more personal and rewarding than ever before. This approach also allows Learfield to integrate several of their services together to weave a seamless brand story for fans that results in more rewarding activations, greater fan retention, and increased revenue to the university.

Learfield Licensing and LoyalTree are currently in the initial stages of development of specific situations with select clients in 2017. LoyalTree has worked with leading QSR restaurant groups as well as professional teams in both the NFL and NHL.
New LLP Logo

“Being able to provide fans the brand experience they desire through an application this powerful is truly exciting,” said Ben Emmons, vice president of brand marketing for Learfield Licensing. “Working with LoyalTree will help us gather intelligence to make activations more authentic and rewarding for both the consumer and the client.”

“Our innovative solutions help shape the ways in which professional and collegiate teams can utilize mobile technology so their fans can have a richer, more authentic, and meaningful relationship with their beloved teams both in the stadium and in their community,” said Brock Bergman, chief executive officer of LoyalTree. “We believe Learfield Licensing is a perfect partner in offering an unparalleled fan experience in the collegiate space and LoyalTree is thrilled to be working with Learfield Licensing and their partners as a meaningful part of that experience.”

About Learfield Licensing Partners
Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield’s history, strength and reputation within the industry. We strive to provide the best practices and strategies in the industry to properly protect and promote our clients’ brands, and couple that with new resources and strategies for growth with help from Learfield, which has a deep presence in the college athletics landscape. Learfield manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors’ Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.

About LoyalTree
LoyalTree, a leading software company delivering offline merchants access to their transaction data for enhancing their customer purchasing experiences, was originally founded as Cardeeo, Inc. in 2010 in Pittsburgh, PA. Since its inception, LoyalTree has been focused on increasing Merchant access to meaningful offline transaction information through innovative software offerings such as loyalty programs, coupons and redemptions, pricing guidance and demographic data for implementing strategic marketing initiatives. The company’s custom-built mobile apps encourage customer loyalty by facilitating an unprecedented level of personalized engagement between businesses and customers. Having worked with professional athletic teams and leading merchants throughout the US, LoyalTree continues its mission to make all offline transactions perfect. More about LoyalTree is available at