ANN ARBOR, Mich. – Michigan Athletics and its multimedia rightsholder, LEARFIELD, announce the release of Michigan Made: Football, an original docuseries that gives fans a behind-the-scenes look at the team.
Michigan Made: Football, presented by Meijer, debuts July 6 and profiles the Wolverines as they look to build on their undefeated 2022 regular season that ended in a Big Ten Championship title and a trip to the College Football Playoffs. The five-episode original series, produced by LEARFIELD Studios, explores spring practice and the team’s summer trip throughout the east coast and Ohio, as well as training and team-building activities leading up to Fall Camp.
New episodes of Michigan Made: Football presented by Meijer, go live each Thursday for five consecutive weeks. The new series comes on the heels of LEARFIELD Studios’ other football docuseries, Those Who Stay presented by Cheez It, which profiles seven football players who elected to return for their senior season. Fans can view these series and other unique content at mgoblue.com.
“We are thrilled to help deliver to our passionate Wolverine fans an inside look at Michigan football and our hardworking players,” added Jennifer Cadicamo, Vice President and General Manager for LEARFIELD’s Michigan Sports Properties. “Working closely with Athletics, our LEARFIELD Studios’ team, and a great partner in Meijer, we hope the new MICHIGAN MADE: Football series will build excitement for the kick-off of a new season.”
The Wolverines’ 2023 season kicks off with a four-game home stretch, beginning with a matchup against East Carolina on September 2, 2023. The complete 2023 season schedule can be found on the official athletics website.
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. Its locally based Michigan Sports Properties team is solely dedicated to representing the Wolverines. LEARFIELD unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. Its services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.