Premium Beef Jerky Brand to Serve as Presenting Sponsor for Big 12 Football, Basketball Media Days and New Football Studio Show on ESPN+

The Big 12 Conference and Old Trapper introduce a new relationship in which the premium beef jerky brand will serve as “Official Beef Jerky of the Big 12” starting July 1, 2022.

Notably, the multi-year agreement calls for Old Trapper to serve as presenting sponsor of Big 12 Football Media Days and Big 12 Basketball Media Days, as well as the new Big 12 Football Studio Show on the Big 12 Now channel on ESPN+.

Old Trapper, a family-owned and operated business for over 50 years, will have additional engagement through official Big 12 social and digital channels. As part of the sponsorship, Old Trapper will have visibility across Big 12 championship events as well. The brand will have exposure on the Longhorn Network and also within regular-season football coaches’ shows across member institutions.

“We appreciate this new support from Old Trapper and look forward to having them on board as a new Big 12 corporate partner,” added Big 12 Conference Commissioner Bob Bowlsby. “We’re always looking at new ways we can integrate our brand sponsors and provide even more value throughout our footprint. We’re pleased to have them involved with our Media Days and new football show on Big 12 Now starting this fall.”

The Big 12’s relationship with Old Trapper was secured by Big 12 Sports Properties, the LEARFIELD team dedicated to the Conference as its sponsorship rights holder.

“We are thrilled to be partnering with the Big 12 Conference and pairing our premium brand with theirs,” said Robert Leary, Chief Marketing Officer / Old Trapper. “We are excited to be engaged in a truly collaborative effort to support all the student athletes of the Big 12 Conference and build a strong bond with its loyal and passionate fans, making Old Trapper Beef Jerky a proud part of the Big 12 experience.  We’re looking forward to kicking things off this summer.”

About Big 12 Conference
The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. In its 26th year, the Conference has produced over 720 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. Its student-athletes and teams have combined for over 700 individual NCAA titles and 73 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit and follow the Conference on Facebook (, Twitter (@Big12Conference), Instagram ( and YouTube (

About Old Trapper Smoked Products
Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50 years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide. A family-run business, Old Trapper offers a full line of high-quality, naturally smoked meat snacks using only the best lean strips of beef, the freshest seasoning ingredients and real wood-fired smoke. For more information, please visit