Louisville, Ky. – The KFC Yum! Center is pleased to announce that the Louisville Arena Authority and Stock Yards Bank & Trust Co. are extending the venue’s cornerstone partnership agreement through May 1, 2030. Stock Yards Bank has been the arena’s valued official banking partner since the venue opened in 2010 and this extension allows the arena to continue to provide superior service to its visitors for many years.
KFC Yum! Center guests can expect to see updated signage welcoming them to the arena as the new agreement gives Stock Yards Bank & Trust naming rights of the box office, inclusion on a new video wall on the KFC Yum! Center’s main concourse as well as a variety of additional signage throughout the arena. Stock Yards Bank & Trust will continue to receive premium hospitality amenities and provide ATM machines in three locations to serve arena guests. And their partnership extension provides new opportunities for engaging with the venue’s fans on social media and giving back through community-based events that will be hosted at the arena.
The extended partnership allows Stock Yards Bank & Trust Co. to connect with the community in additional ways:
- As the official naming rights partner of the KFC Yum! Center box office, guests will be welcomed to the arena with a large wall of signage on the venue’s exterior box office location.
- A new video wall is being installed at the entrance to the main concourse and will feature Stock Yards Banks & Trust Co. digital messaging.
- The bank will have the opportunity to host annual community events at the KFC Yum! Center to support Louisville area residents.
Stock Yards Bank & Trust has been integral in improving the experience for fans at the arena during their first 10 years as the venue’s official banking center. In 2015, they expanded men’s and women’s restroom facilities on the venue’s club level to help reduce wait times at events. Extending their partnership will allow them to find new ways to support the community, as they will be sponsoring an annual community event at the arena and sweepstakes offers and giveaways on the KFC Yum! Center social pages.
“We are delighted to continue our partnership with the KFC Yum! Center” said Ja Hillebrand, CEO of Stock Yards Bank and Trust. “Having a world class venue in downtown Louisville with access to sports, music and other events is vital to the community and Stock Yards is proud to be a part of it. We look forward to the many years of college sports and top tier concerts that are possible because we have the KFC YUM! Center accessible to the Kentuckiana community.”
“Stock Yards Bank has been such an important partner over the last 10 years allowing us to provide needed financial services and other amenities for our guests,” KFC Yum! Center General Manager Eric Granger said. “We are grateful for the additional community outreach in their agreement as it is aligned with ASM Global and Louisville Arena Authority’s vision for the arena and allows us to find new ways to serve the community.”
This renewed partnership with Stock Yards Bank & Trust and KFC Yum! Center was secured by Louisville Arena Sports & Entertainment Properties, the locally based Learfield IMG College team that has represented the arena and has overseen its corporate partnerships since before opening.
To thank fans for their support of the KFC Yum! Center, Stock Yards Bank is sponsoring the venue’s annual Holigiveaways sweepstakes by providing a week of giveaways on the arena’s social media pages. Fans can enter each day to win event tickets and even cash prizes starting Monday, December 7, 2020.
For more information, visit www.kfcyumcenter.com. Follow us on Twitter, Facebook or Instagram for the latest update.