Louisville Arena Sports and Entertainment

Learfield began a new era in Corporate Partnership Sales and venue naming rights when the Louisville Arena Authority┬áretained Learfield to pursue Sponsorship Sales for the new KFC Yum! Center multi-purpose Arena. The appointment marked an unprecedented move in the sports industry, where the owner and operator of a significant sports venue retains an outside company to handle the management and sales of all Arena inventory on a permanent basis. Learfield’s local team, Louisville Arena Sports & Entertainment Properties, has represented the KFC Yum! Center and overseen its corporate partnerships since before the venue opened.


Louisville Arena Sports & Entertainment Properties c/o KFC Yum! Center, 1 Arena Plaza, Louisville, KY 40202

Bill Glenn

Vice President and General Manager


John Penny

General Manager

P: 502-690-9086


David Reeve

Manager - Business Development

P: 502-690-9085


Evan Landherr

Coordinator - Partnership Services

P: 502-690-9087