Learfield began a new era in Corporate Partnership Sales and venue naming rights when the Louisville Arena Authority retained Learfield to pursue Sponsorship Sales for the new KFC Yum! Center multi-purpose Arena. The appointment marked an unprecedented move in the sports industry, where the owner and operator of a significant sports venue retains an outside company to handle the management and sales of all Arena inventory on a permanent basis. Learfield’s local team, Louisville Arena Sports & Entertainment Properties, has represented the KFC Yum! Center and overseen its corporate partnerships since before the venue opened.
Louisville Arena Sports & Entertainment Properties c/o KFC Yum! Center, 1 Arena Plaza, Louisville, KY 40202