Louisville Arena Sports and Entertainment

It marked a new era in corporate partnership sales and venue naming rights for the company when the Louisville Arena Authority retained Learfield IMG College to pursue sponsorship sales for the new KFC Yum! Center multi-purpose Arena. The appointment marked an unprecedented move in the sports industry, where the owner and operator of a significant sports venue retains an outside company to handle the management and sales of all Arena inventory on a permanent basis. Louisville Arena Sports & Entertainment Properties is the locally based Learfield IMG College team that has represented the KFC Yum! Center and overseen its corporate partnerships since before the venue opened.


Louisville Arena Sports & Entertainment Properties c/o KFC Yum! Center, 1 Arena Plaza, Louisville, KY 40202

John Penny

General Manager

P: 502-690-9086


David Reeve

Manager - Business Development

P: 502-690-9085


Evan Landherr

Coordinator - Partnership Services

P: 502-690-9087