IRVING, Texas – The Big 12 Conference announces the addition of Tickets For Less to its corporate partner program through the 2022-23 season. As the Official Ticket Marketplace of the Big 12, fans can now buy and sell tickets through to Conference championship events including the upcoming Phillips 66 Big 12 Men’s and Women’s Basketball Championships, and future Dr Pepper Big 12 Football Championships.

“The Big 12 is delighted to welcome Tickets For Less to its corporate partner program as an exclusive partner in the ticket resale category,” commented Senior Associate Commissioner Bob Burda. 

“We are thrilled to be partnering with the Big 12 Conference,” said Tickets For Less President and Founder Dan Rouen. “Given our large Midwest customer base and existing partnerships with Big 12 member institutions, the Big 12 Conference was a perfect fit for a long-term relationship. We’re proud to have grown to be the No. 1 trusted source for Big 12 event tickets and look forward to providing fans access to event tickets at the best prices.”

Under agreement terms, Tickets For Less will receive brand exposure through the “Big 12 This Week” radio show and other Conference-controlled platforms. All components of this agreement will be managed by Big 12 Sports Properties, the Learfield IMG College team dedicated to the Conference as its sponsorship rights holder.

About Tickets For Less
Tickets For Less was founded in 2004 in Kansas City. As a top ten national ticket reseller, Tickets For Less works with sports properties, professional teams, college athletic departments, venues, fans and partners to improve the event going experience and drive event attendance. The company’s unique distribution model creates quick and convenient access for event goers across the country and ensures that teams and rights holders maximize fan access and event revenue.

Tickets For Less has experienced rapid growth over the past three years including 25% YOY revenue growth. Tickets For Less is passionate about creating lifetime memories for sports fans and music lovers across the country. For more information, visit and follow Tickets For Less on Facebook (, Twitter (@ticketsforless) and LinkedIn (

About Big 12 Conference

The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. In its 24th year, the Conference has produced over 680 Academic All-America selections and claimed national championship team titles in 17 of its 23 sponsored sports. Its student-athletes and teams have combined for over 660 individual NCAA titles and 63 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit and follow the Conference on Facebook (, Twitter (@Big12Conference) and You Tube (