Collaboration aims to quadruple SIDEARM’s production capabilities to 50,000+ live events per year

SYRACUSE, NY AND NEW YORK – SIDEARM Sports, the leading provider of technology platforms for college sports, and Pixellot, the pioneer and market leader of AI-based automated sports production solutions, announced today they will collaborate to produce live college sports at scale using AI-powered automation.

The award-winning Pixellot technology allows institutions to produce high-quality sports content without the need for human intervention. Universities can stream many unproduced live games including advanced graphics and commentary and leverage game and practice footage for highlights, students and alumni engagement, sponsorship activation, and other marketing content for its athletic department. The partnership creates the opportunity for SIDEARM and their partner schools to cover sports that have never been produced.

“We’re thrilled to align with SIDEARM. Our automated production solution will now enable the schools they represent with the opportunity to produce more events than ever before for a fraction of the price,” says Alon Werber, CEO of Pixellot. “Our technology provides new channels for universities to connect sponsors with school communities.”

Pixellot’s AI-based automated production solutions enable the sports market to easily and affordably produce and distribute high-quality game and player videos. Pixellot works with schools, clubs, leagues, and federations worldwide to stream more than 40,000 hours of live sports per month.

“We’re excited to bring AI-automated productions to college sports fans nationwide through Pixellot,” says Jeff Rubin, CEO of SIDEARM Sports. “These passionate fanbases everywhere will be able to stream their favorite sporting events now that we have this relationship. With the addition of Pixellot’s technology, our goal is to produce more than 50,000 live events each year.”

About Pixellot

Pixellot offers AI-automated sports production solutions that provide affordable alternatives to traditional video capture, production, and distribution systems for professional and semi-professional sports events. Founded in 2013, Pixellot’s technology streamlines production workflow by creating a stitched panoramic image of the entire playing surface. Advanced algorithms enable automated coverage of the flow of play and generate highlights. Pixellot systems are deployed by broadcasters, production companies, clubs, federations, universities, high schools, sports portals, and coaching solution providers around the globe.

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Media contact: Yossi Tarablus | Director of Marketing | +972.522.890.297 |

About SIDEARM Sports

Acquired by collegiate marketer Learfield IMG College in June 2014, SIDEARM Sports is the nation’s leading digital provider serving more than 1,100 partners. The company is based in Syracuse, N.Y. and was founded in 2000 by Jeff Rubin, who continues to lead the business. SIDEARM is trusted by some of the biggest brands in intercollegiate athletics, including 250 NCAA Division I programs and 56 Power Five athletic departments. As a leader in collegiate athletic web solutions, SIDEARM Sports provides the software and technology that powers websites, mobile applications, live stats, social presence and video streaming for its school and conference partners. Clients applaud SIDEARM for its service, reliability and customization, and its easy-to-use interface allows schools to customize their content streams and digital presence.

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