INDIANAPOLIS – Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, released four unique holiday marketing programs courtesy of its in-house marketing team. Each campaign celebrating the festive time of the year and its partner schools’ licensed products.
Twenty four schools utilized an interactive “Holiday Gift Guide” that helped fans find gift ideas for themselves and loved ones, all while listening to a Spotify curated holiday playlist. The customized gift guide microsites were built using Ceros, an industry-leading content marketing platform.
In conjunction with Rally House, the “12 Days of Rally” national social media campaign was launched that promoted a different licensed product daily as part of the countdown which was leveraged across all social and digital marketing channels. Over 70 clients ran holiday social media campaigns showcasing licensed goods with festive themed graphics and copy. After last year’s successful campaign, 21 schools are utilizing Learfield Licensing’s “Train Like a…” program, which promotes men’s and women’s activewear to coincide with resolutions and the start of 2018.
About Learfield Licensing Partners
Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield’s history, strength and reputation. With industry-leading technology and a dynamic team of licensing and branding experts, we provide best practices and strategies to properly protect and promote our clients’ brands, and build partnerships that help our clients succeed, with resources and strategies for growth from Learfield.
Learfield, which has a deep presence in the college athletics landscape, manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors’ Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.