INTO THE GREAT OUTDOORS WITH COLUMBIA, THE NATIONAL FOREST FOUNDATION AND LEARFIELD LICENSING

INTO THE GREAT OUTDOORS WITH COLUMBIA, THE NATIONAL FOREST FOUNDATION AND LEARFIELD LICENSING

Columbia/Outdoor Custom Sportswear and Learfield Licensing Partners to Launch an Exclusive Outdoor Line Benefiting America’s National Forests

Indianapolis – Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, has partnered with Columbia Sportswear/Outdoor Custom Sportswear (OCS) to develop a special collection geared towards outdoor enthusiasts. The collection’s first four pieces (exclusive to Learfield partner schools) are new to the collegiate market and cater to the consumer who values durability, functionality and style. Understanding the importance and continued commitment to protecting the environment, Learfield Licensing and Outdoor Custom Sportswear have formed a partnership with the National Forest Foundation (NFF), which will receive a portion of every sale.

The National Forest Foundation promotes the stewardship and public enjoyment of the 193-million acre National Forest System. By directly engaging Americans and leveraging private and public funding, the NFF improves forest health and America’s outdoor experiences.

”The NFF is excited to connect with outdoor enthusiasts in colleges and communities around the country through this partnership,” said Ray A. Foote, executive vice president of the NFF. “America’s National Forests and Grasslands offer some of the best outdoor recreation opportunities in the world, and this creative campaign informs Americans about these places while directly supporting their health and vibrancy.”

“Our creative team had so much to work with in developing the marketing of this line with amazing photography and messaging from the NFF and the cooperative efforts of Columbia Sportswear’s team,” said Ben Emmons, Learfield Licensing’s vice president of brand marketing.

Learfield Licensing, through the partnership with NFF and OCS, has developed a full brand system, including special sales collateral, customized retail signage, educational materials highlighting nearby National Forests and Grasslands, videos through social media, and more upon the launch of the line.

In addition to bookstores and traditional retail outlets, the line will be sold into the various outdoor retail market.

“This is a great opportunity for our schools to not only align with this type of messaging, but the potential for their brand to extend to outdoor-specific retailers that are becoming ever more popular,” said Cheri Moore, director of licensee development for Learfield Licensing.

About Learfield Licensing Partners
Learfield Sports acquired both LRG and SMA in 2014. These two industry-leading agencies now combine their more than 40 years of experience into Learfield Licensing Partners – a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Learfield Sports manages the multimedia rights for more than 100 collegiate properties and has prominence in all of the major conferences. To learn more, visit www.learfieldsports.com and http://learfieldlicensing.com/.

About the National Forest Foundation
The National Forest Foundation promotes the stewardship and public enjoyment of the 193-million-acre National Forest System. By directly engaging Americans and leveraging private and public funding, the NFF improves forest health and American’s outdoor experiences. The NFF’s programs inform millions of Americans about the importance of these treasured landscapes. Each year, the NFF restores fish and wildlife habitat, plants trees in areas impacted by fires, insects and disease, improves recreational opportunities, and enables communities to steward their National Forests and Grasslands. Learn more at www.nationalforests.org.

For imagery associated with this collection, please contact Ben Emmons at bemmons@learfieldlicensing.com.