SPANISH RADIO NETWORK RETURNS FOR TEXAS A&M IN 2015

SPANISH RADIO NETWORK RETURNS FOR TEXAS A&M IN 2015

Multi-station network to broadcast entire season

COLLEGE STATION, Texas – Texas A&M’s Spanish Radio Network for Aggie Football enters into its second season, with affiliates in Houston, San Antonio, El Paso, McAllen, and Bryan-College Station. Developed in conjunction with Texas A&M Athletics’ multimedia rights holder, Learfield Sports’ Texas A&M Sports Properties, the five-station Spanish network is believed to be the largest in the country for college football.

The Texas A&M Spanish Network will carry all 12 of the Aggies’ regular season games, as well as any postseason contests. Beginning with the Aggies’ Sept. 5 season opener against Arizona State in the AdvoCare Texas Kickoff at NRG Stadium in Houston, fans will hear complete football game coverage in Spanish on their hometown radio stations – Univision Radio’s KLAT 1010 AM (Houston); Salem Media Group’s KRDY – AM 1160 Radio Luz (San Antonio); Univision Radio’s KAMA 750 AM (El Paso); MBM Radio’s KVJY-AM 840 (McAllen) and Bryan Broadcasting’s KNDE 95.1 HD3 (Bryan-College Station).

Additionally, game coverage will be streamed on 12thMan.com. Select Spanish-language football broadcasts may also be available on satellite radio via Sirius XM on a week-to-week basis.

The Texas A&M Spanish Network – featuring Pedro Vela Almaguer as play-by-play broadcaster and Noel Orellana as color commentator – will complement the existing 56 English radio affiliates encompassing the Texas A&M Sports Network. Almaguer previously worked for Univision in Houston and served on the Houston Texans’ broadcast team.

“The launch of the Texas A&M Spanish Network last season was a big success, and we are excited about year two. We have a great talent team in Pedro and Noel, and they produce an exciting, informative broadcast for the listener each and every week,” said Jason Cook, Texas A&M’s senior associate athletics director for external affairs. “This is a key outreach initiative for Texas A&M Athletics to reach the fastest-growing segment of the Texas population with Aggie Football.”

Approximately 38 percent of the state’s 26.4 million residents are of Hispanic descent, with Spanish speakers representing 36 percent of the San Antonio market and 29 percent of the Houston market. Among younger Hispanic audiences, 93 percent listen to some form of radio every week, based on recent Nielsen research.

Texas A&M Sports Properties_horiz“To no surprise, the Spanish Radio Network we rolled out last year was a huge hit and well-received by the Aggie fan base,” said Texas A&M Sports Properties General Manager Eric Buchanan. “We expect an even greater listening audience in year two and couldn’t be more pleased with the five stations we’ve identified to carry Aggie Football all season long, starting Saturday.”

About Learfield Sports
Texas A&M Sports Properties is a property of Learfield Sports, which manages multimedia rights for more than 100 collegiate properties and titles the Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its 40-year history, services and collegiate portfolio, visit www.learfieldsports.com.