SOUTH ORANGE, NJ. – Seton Hall University and Garden Savings Federal Credit Union usher in the 2015-16 athletics season by introducing a multi-year, multi-faceted partnership announced today by Seton Hall Vice President and Director of Athletics Patrick Lyons and Garden Savings Federal Credit Union President & CEO Lou Vetere.
In its first venture into collegiate athletic sponsorships, Garden Savings Federal Credit Union has aligned with Seton Hall Sports Properties, the exclusive multimedia rights holder for Seton Hall Athletics, to become the “Official Credit Union of Seton Hall Athletics”. In support of this partnership, the University has become an official member of the Credit Union. With this partnership, all Seton Hall staff, students and alumni are eligible for the financial benefits associated with membership in the Credit Union.
Additionally, Garden Savings Federal Credit Union and Seton Hall officials are in the initial stages of designing and implementing an affinity debit and credit card for all Seton Hall students, faculty and alumni. “We are extremely grateful to Garden Savings Federal Credit Union for joining the Seton Hall Athletics corporate partners family and becoming a major supporter of our campus community,” said Lyons. “It’s humbling to work with such outstanding companies in the New Jersey area, and we’re honored to have Garden Savings Federal Credit Union as our first-ever ‘Official Credit Union.’ It is exciting to see all that they’re doing to make this a truly great partnership.”
Aside from category exclusivity as official credit union, Garden Savings will receive additional corporate partner benefits in its new partnership with a dominant presence across arena signage and on-site activation, visibility through www.shupirates.com, print, radio and hospitality. It will also kickoff a register-to-win campaign designed to introduce the brand to the Seton Hall constituency and drive new membership through fans, alumni, staff and the student body.
“This is an exciting time to be a Pirates’ fan, and we are proud to be affiliated with Seton Hall,” said Vetere. “At Garden Savings Federal Credit Union, we take great pride in giving back and investing in our community. Garden Savings and Seton Hall Athletics have shared a vision for our community growth, making this partnership a natural fit and a cornerstone of our future.”
The Garden Savings Federal Credit Union–Seton Hall Athletics’ partnership was secured by Learfield Sports’ Seton Hall Sports Properties, the athletic multimedia rights holder for Seton Hall.
Seton Hall is one of more than 100 collegiate properties represented by Learfield Sports, which titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Learfield’s college partners also have access to licensing and trademark consulting, concessions and hospitality services, licensing and trademark consulting, digital platform expertise, venue signage and technology systems and professional ticket sales through its owned and operated companies. For more, visit learfieldsports.com.