LEARFIELD SPORTS BOLSTERS CASE IH BRAND WITH NATIONAL COLLEGE FOOTBALL SPONSORSHIP
RACINE, Wis. – Case IH, a global leader in agriculture equipment, announced today that it will strengthen its presence with Learfield Sports – partnering with 19 collegiate institutions that have deep ties to agriculture and are located in vital farming states. Learfield Sports has exclusive ties to top collegiate athletic programs nationwide, as well across America’s heartland.
Case IH and Learfield Sports’ national partnership includes Kansas State, North Carolina State, Southern Illinois, Boise State, Idaho, Illinois, Iowa, Iowa State, Minnesota, Mississippi State, Missouri, Montana State, Oklahoma State, Purdue, South Dakota State, Texas A&M, Texas Tech, Utah State and Wisconsin.
Each of these respective properties promotes the “Case IH Red Zone” when its football team’s offense is in the red zone. The red zone is leveraged with the Case IH brand every time and supported in-stadium and through the statewide live radio broadcasts. Case IH also bolsters its brand during the spring planting season, with partnership activation during basketball.
“This has been a tremendous opportunity for us, leveraging our products through an innovative and viable platform Learfield Sports helped us create and own,” said Kyle Russell, senior director of marketing for Case IH Agricultural Business. “It’s invaluable for us to be embedded with teams our customers care about and are passionate about following. We’re excited to grow our reach even more this year by adding NC State and SIU.”
“Many people don’t realize the tremendous marketing potential of the agriculture sector and the strong loyalty many farmers have to following their favorite college sports team,” said Roy Seinfeld, Learfield Sports’ executive vice president, national sales. “We understand the college sports fan, and we know the impact a brand can have through targeted engagement and activation. We’re pleased to have the opportunity to help Case IH reach farmers during fall harvest and spring planting and develop a deeper presence among its core audience.”
Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment – designed to meet today’s agricultural challenges. Challenges like feeding an expanding global population on less land, meeting ever-changing government regulations and managing input costs. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; site-specific farming tools and utility vehicles. Case IH is a brand of CNH (NYSE: CNH), a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI).
Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations across the country and titles the prestigious Learfield Sports Directors’ Cup. The company’s multi-media rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Its exclusive sports programming reaches more than 50 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. To learn more about Learfield’s collegiate portfolio and 40-year history, visit www.learfieldsports.com.