Joe Potter

Senior Vice President, University Partnership Group
  • In November 2018, appointed Senior Vice President in Learfield’s University Partnership Group, which develops business relationships with schools and conferences
  • Industry veteran of nearly 30 years, having served the vast majority of his time in various leadership roles with IMG College
  • Served in a number of operational and management roles with IMG College and ISP Sports, prior to its acquisition by IMG in 2011
  • Deeply involved in ISP’s growth initiatives while serving as the company’s Chief Operating Officer
  • Career start after graduate school was inside Wake Forest University’s marketing department