The iconic CLC brand name has been restored for the combined organization of IMG College Licensing and Learfield Licensing Partners. The new CLC name is a nod to the business that founded the collegiate licensing industry and the rich heritage of the combined companies building college brands and experiences for collegiate institutions across America.

“CLC was the company that gave birth to the collegiate licensing industry in 1981 after a licensing agreement between legendary Alabama Football Coach Paul “Bear” Bryant and original company founder Bill Battle,” said Greg Brown, President and CEO of Learfield IMG College, parent company of CLC. “Bill and CLC saw an opportunity in the marketplace and developed an innovative solution to meet that need, and we pledge to continue that type of visionary leadership and innovation.”

The new CLC logo reflects the combination of two industry leading licensing brands within the Learfield IMG College family and was unveiled during the annual Collegiate Licensing Seminar in Atlanta on May 21, 2019.

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