When Passion Counts

From tailgates to t-shirts. From courtside seats to esports leagues. On game day and every day. Learfield is your connection to college sports and live events. We engage 182M+ loyal and passionate fans all across the US with unrivaled leadership across sponsorship, ticketing, licensing, and more. Our playbook is powered by media, technology, and data: unlocking value for university partners and venues while connecting brands to fans.


Unlocking Value for Colleges and Universities


Connecting Brands with the Largest Fan Base in Sports


Engaging through Ticket Sales & Venue Experiences



Communicating with Fans through Exclusive Content