When Passion Counts
From tailgates to t-shirts. From courtside seats to esports leagues. On game day and every day. Learfield is your connection to college sports and live events. We engage 182M+ loyal and passionate fans all across the US with unrivaled leadership across sponsorship, ticketing, licensing, and more. Our playbook is powered by media, technology, and data: unlocking value for university partners and venues while connecting brands to fans.