MANHATTAN, Kan. – Kansas State Athletics is proud to announce a new, multi-year sponsorship agreement with Long McArthur Luxury – the new leader for pre-owned luxury vehicles in the state of Kansas. The deal was reached through athletic media rights holder K-State Sports Properties, the locally based team of LEARFIELD, the media and technology company powering college athletics.

As part of the sponsorship, Long McArthur Luxury will hold naming rights to the East Club Level in Bill Snyder Family Stadium. As sponsor of the East Club, the automotive dealership will have branding throughout the club along with several gameday activations for patrons.

“As members of the Central Kansas community, we are proud to partner with Kansas State athletics,” said Ashley McArthur from Long McArthur Luxury. “We look forward to creating a wonderful experience for patrons of the East Club and interacting with fans at Wildcat home football games all season.”

In addition to their sponsorship, Long McArthur Luxury have also entered into athlete NIL agreements with Will Howard, Cooper Beebe, and Avery Johnson. The offensive trio will be featured in television commercials and other media this fall.

“We are thrilled that the partnership between Kansas State Athletics and Long McArthur Luxury has come to fruition,” said Ben Boyle, general manager of K-State Sports Properties. “With a shared pursuit of excellence and a commitment to the Central Kansas community this relationship will provide ample opportunity for innovative collaboration throughout the upcoming season.”

LONG MCARTHUR is a family-owned dealership in Salina, Kansas. Several generations of the McArthur family have attended and graduated from K-State.  Long McArthur is well known across the state and country for being one of the largest new Ford truck dealerships in the USA. In addition to their new Ford and Performance lines of vehicles, Long McArthur has become the source for luxury vehicles in Kansas, as well. Long McArthur Luxury is an industry leader in providing a luxury experience to match all makes and models of luxury vehicles through their concierge service. The McArthur family is well known for their long-term support of Kansas State University, K-State Athletics, and K-State student athletes.

LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include trademark licensing and branding; collegiate sports properties’ multimedia sponsorship management; NIL solutions; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.