MISSOULA, Mont. – Kyle Krueger has been appointed general manager for Grizzly Sports Properties, as announced today by LEARFIELD, the university’s athletics multimedia rightsholder.
Krueger brings significant industry experience to the Grizzly Sports Properties team. Most recently, he served as director of annual giving at the University of Montana Foundation in Missoula. Prior to making the move to Montana, he served as development assistant and graduate teaching assistant at the University of Kansas in Lawrence. His early career also includes stops with University of Utah Athletics and Kansas Athletics. Krueger holds a bachelor’s degree in sport management and master’s degree in sport administration from the University of Kansas.
As Grizzly Sports Properties’ general manager, Krueger will serve as the primary LEARFIELD liaison related to university’s comprehensive athletics multimedia rights agreement and corporate partner platform. He will work closely with Director of Athletics Kent Haslam and the entire athletics administration on all aspects of the rights relationship.
“We are excited to have Kyle Krueger join the team as the new general manager and continuing our strong relationship with LEARFIELD,” said Haslam. “We look forward to leveraging his industry knowledge and leadership to grow the reach of Montana Athletics.”
“Kyle’s strong experience in relationship development and revenue generation will be a tremendous asset to our Grizzly Sports Properties team and the Athletics Department, as we continue to elevate the Montana brand and connect brands with Grizzly fans,” said LEARFIELD VP of Multimedia Rights Joey King.
LEARFIELD is a leading media, data and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.