TROY, Ala. – Troy Athletics and LEARFIELD Amplify announced Friday a renewal of its ticketing sales partnership that dates back to 2019, Troy Director of Athletics Brent Jones announced Friday.
“LEARFIELD Amplify has been a tremendous partner of Troy Athletics for four years, and we are thrilled to extend our partnership with the industry leader in outbound ticket sales,” Jones said. “Thanks to our relationship with LEARFIELD Amplify and our amazing athletic department staff, we’ve been able to establish and break revenue and attendance records for all our ticketed sports both at the season and single-game levels; this, in addition to providing our incredible fans with first class customer service.”
LEARFIELD Amplify represents more than 130 partners nationally across its ticketing, development and premium seating business. By combining the best breed of technology, industry leadership, and reputable sales and service staff, LEARFIELD Amplify works with universities and professional sports franchises to build enhanced relationships with fans and to optimize revenue opportunities.
“We are thrilled to continue supporting Troy University and its amazing fan base,” said Chris Sanders, Executive Vice President, LEARFIELD. “Brent Jones has built an incredibly strong revenue generation and fan engagement team at Troy, and we are honored to be part of their forward-thinking athletic department. We look forward to continuing to break all-time records thanks to one of the most passionate fan bases in the country.”
In the past four years, Troy Football has recorded two of the highest single-season attendance averages in program history, including a stadium record of 25,661 fans for Troy’s seven home games in 2022. Additionally, 31,010 fans packed The Vet to watch Troy beat Army in 2022, a new single-game record.
Trojan Arena has seen a similar uptick in attendance numbers with men’s basketball recording the top three highest-attended seasons in program history, including five games with more than 4,000 fans packing the stands. Troy women’s basketball hosted its first-ever game with more than 3,000 fans this past season and averaged more than 2,000 fans per game.
Troy Baseball set a record for season ticket sales in 2022, in addition to a record number group and single-game tickets sold since the inception of the initial partnership.