Relationship Includes Entitlement of Overnight Lot at Beaver Stadium During Football Season
STATE COLLEGE, Pa. – Penn State Athletics and its multimedia rightsholder, LEARFIELD’s Penn State Sports Properties, announced today that Lerch RV is a new sponsor of the Nittany Lions. This marks the first college sports sponsorship for the Milroy-based dealership.
Lerch RV is Central Pennsylvania’s largest towable RV dealership for sales and RV service. Its multi-year relationship via Penn State Sports Properties provides the company use of official university marks and two designations: Official RV Dealership Sponsor of Penn State Athletics and Official RV Dealership Sponsor of Penn State Football.
“We’re excited to welcome Lerch RV to the Penn State Athletics family,” said Doug Nelson, Penn State Sports Properties’ vice president/general manger. “With the iconic tailgating and RV scene that Penn State is known for, it only makes sense for a local and alumni-owned RV Dealer to become our official RV Dealership Sponsor.”
The Penn State affinity runs deep at Lerch RV as its owner, Ed Lerch, is an alumnus, class of 1975. Lerch RV is now recognized as a We Are Pennsylvania Partner and has entitlement of the overnight RV lot at Beaver Stadium. Additionally, Lerch RV will receive brand exposure among fans through the Beaver Stadium Block Party on home games, radio, social media and on-field promotion during football for the opportunity to win an RV.
“Lerch RV was opened in 1977 using the values that I learned as a Penn State student and lifelong fan. To this day, we at Lerch RV continue to carry on the standard of excellence that we share with Penn State Athletics,” said Lerch. “The RV and camping lifestyles and the spirit of Penn State Athletics align perfectly, as they both inspire a sense of community, adventure, and lifelong memories. Whether tailgating at Beaver Stadium or embarking on road trips to support the Nittany Lions on their away games, the RV lifestyle offers a unique and unforgettable experience for fans of all ages.”
Lerch added, “Our family-owned dealership is beyond excited to team up with Penn State Athletics. We look forward to connecting with the loyal fans of Penn State, providing exceptional service, and helping them embark on unforgettable camping journeys. Lerch RV is dedicated to making the RV buying process easy with a low-pressure, relaxed sales approach, and we’re committed to supporting the passions and adventures of Pennsylvania’s camping enthusiasts. We are!”
Penn State Sports Properties is the locally based LEARFIELD team committed to extending the affinity of the Penn State brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As Penn State Athletics’ exclusive multimedia rightsholder, Penn State Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Penn State University. LEARFIELD, a media, data, and technology services leader in intercollegiate athletics, unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.