Episodes 1 and 2 for MICHIGAN MADE Now Live, Providing Fans Behind-the-Scenes Look at Team

ANN ARBOR, Mich. – Michigan Athletics and its multimedia rightsholder, LEARFIELD, introduce MICHIGAN MADE – an original, five-part docuseries featuring behind-the-scenes access and interviews with the Wolverines’ 2022-23 women’s basketball team and coaches. Episodes 1 and 2 launched today at the dedicated online site mgoblue.com/michiganmade.com.

MICHIGAN MADE, presented by Meijer, profiles the women’s basketball team as they look to build off their historic Elite Eight run last season. Fans will have an unparalleled, authentic look into a program on the rise, and the student-athletes and coaches committed to building the next championship team at the University of Michigan. Episode 3 will go live on November 1, with the remaining two episodes live on November 8 and November 15 respectively.

“This is an incredible opportunity for our program,” J. Ira and Nicki Harris Family Head Women’s Basketball Coach Kim Barnes Arico said. “When we were approached about a docuseries, I was thrilled for the opportunity to share the unique stories of our student-athletes and what it means to be part of Michigan women’s basketball.”

Each episode of MICHIGAN MADE is between four and seven minutes. LEARFIELD Studios’ commitment to first-class production is complemented by a veteran director in Brian Ducoffe, a Detroit-based producer, director and editor who has won 13 Emmy awards.

“Michigan women’s basketball has a special story to tell,” said Jennifer Cadicamo, Vice President and General Manager for LEARFIELD’s Michigan Sports Properties. “We’re excited to work closely with Athletics, our LEARFIELD Studios’ team, and a great partner in Meijer to bring MICHIGAN MADE to life for fans before season tips off.”

The Michigan women’s basketball team hosts Daemen on November 5 in an exhibition game. The Wolverines then plays host to Delaware State on November 9 at 6 p.m. The complete 2022-23 season schedule can be found on the official athletics website.


LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. Its locally based Michigan Sports Properties team is solely dedicated to representing the Wolverines. LEARFIELD unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. Its services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.