IRVING, Texas – Big 12 Sports Properties, the LEARFIELD team dedicated to the Big 12 Conference as its sponsorship rights holder, announces a multi-year agreement with Oklahoma City-based COOP Beverage Works, makers of SONIC Hard Seltzer.
As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Men’s Basketball Championship; and Phillips 66 Big 12 Baseball Championship.
“We’re thrilled to partner with the Big 12 Conference,” said COOP Beverage Works President Sean Mossman. “On the heels of our continued expansion into 39 states and being recognized as one of the top 10 fastest selling seltzer brands, we’re excited to deepen our product integration responsibly within the Conference and with its fans of legal drinking age.”
SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. The Tropical Variety Pack features Ocean Water™, Melon Medley, Mango Guava and Orange Pineapple. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. The Greatest Hits Pack features fan-favorite flavors such as Cherry Limeade, Ocean Water™ and Lemon Berry. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. SONIC Hard Seltzer is not available for purchase at SONIC® Drive-In locations.
About Big 12 Conference
The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. Beginning its 27th year, the Conference has produced over 780 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit Big12Sports.com and follow the Conference on Facebook (Facebook.com/Big12), Twitter (@Big12Conference), Instagram (Instagram.com/big12conference/) and YouTube (YouTube.com/Big12Conference).
About SONIC™ Hard Beverages
SONIC® Drive-In has licensed its iconic name to COOP Ale Works to create a family of hard beverage products that includes SONIC Hard Seltzer, SONIC Hard Southern Sweet Tea and SONIC Hard Slush. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and adult take on classic SONIC flavors. The SONIC Hard Southern Sweet Tea is offered in one original flavor, while the SONIC Hard Slush is being offered in three flavor offerings for fans to enjoy. SONIC Hard Beverages’ products are not available for purchase at SONIC® Drive-In locations. To learn more about the SONIC Hard Beverages products and where to purchase, visit sonichardbevs.com.
About COOP Beverage Works
COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. COOP Beverage Works manufactures and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD) and malt-beverage categories such as SONIC Hard Beverages (SONIC Hard Seltzer, SONIC Hard Slush and SONIC Hard Southern Sweet Tea) and future licensing partnerships. For more information, visit coopaleworks.com
SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. Served through its iconic Carhops, the restaurant’s expansive, award-winning menu offers unique breakfast, lunch, dinner, snack and drink options for the whole family. SONIC is part of the Inspire Brands family.