FARGO, N.D. – The North Dakota State University athletic department and its multimedia rightsholder, Learfield’s Bison Sports Properties, have announced an expanded relationship with Pioneer Hi-Bred International, Inc.
Fans will hear NDSU football and basketball games, as well as coaches’ shows, on the Pioneer Seeds Bison Radio Network, a change concurrent with the upcoming 2022-23 athletics season.
“Pioneer has a long-standing relationship with NDSU Athletics. Now we’re excited to expand that as Pioneer becomes the sponsor of the Bison Radio Network,” said Jamie Williamson, area manager for Corteva Agriscience. “We recognize the passion that our farmer customers have when cheering on the Bison and we love being a part of that excitement and success.”
The Pioneer Seeds Bison Radio Network encompasses 25 radio stations in North Dakota and Minnesota. Fans who live outside the coverage areas of the Pioneer Seeds Bison Radio Network have many streaming options to listen to each broadcast. Bison programming is available through live audio streaming via GoBison.com, the NDSU Athletics mobile app and The Varsity Network app.
“NDSU has strong ties to the agricultural community and the farmers that Pioneer serves. The Bison Radio Network is a perfect addition to our strong partnership. It stretches across North Dakota and northwest Minnesota and allows fans to hear the Bison when they are doing important work on the farm and in the fields,” said Troy Goergen, NDSU Senior Associate Director of Athletics, External Operations.
Bison 2022 football network coverage will include a one-hour pregame show and 30-minute postgame show featuring play-by-play voice Rob Hipp, color analyst Phil Hansen and sideline reporter Cole Jirik. Fans looking for a unique broadcast on game day can watch a video stream of Hipp and Hansen’s call from the booth on NDSU Athletics’ official Facebook page, with the exclusive Behind the Mic cam.
Additionally, the Bison Football Radio Show airs on Bison 1660 and 92.7 FM and via select Pioneer Seeds Bison Radio Network affiliates. Streaming is available on Bison1660.com and on The Varsity Network app.
“Pioneer has been a terrific partner, and we cannot express how much we value and appreciate their continued support of the Bison. We are excited by Pioneer’s elevated commitment to NDSU Athletics,” said Josh Hartman, general manager for Bison Sports Properties, Learfield’s local team that works alongside Larsen and the entire athletics administration in management of the comprehensive rights relationship and corporate partner platform.
This naming rights agreement is part of a new multi-year agreement between NDSU Athletics and Pioneer.