25-Year Brand Marketer, Sports Sponsorship Veteran to Lead Ann Arbor-Based Team
ANN ARBOR, Mich. – LEARFIELD, longtime athletics multimedia rightsholder for the University of Michigan, has named industry veteran and Michigan alumna Jennifer Cadicamo vice president and general manager for its Michigan Sports Properties team.
Cadicamo, who boasts deep ties to the university and the state, brings 25 years of experience in corporate partnerships, sports sponsorship and brand marketing to LEARFIELD’s Ann Arbor-based team dedicated to the Wolverines. Most recently, she served six years as executive vice president, managing director of WPP-Global Team Blue in Detroit, where she was the strategic lead in Ford Motor Company’s professional and collegiate sports partnerships. Cadicamo also is the former vice president of marketing, media and sponsorship activation for the NFL’s Detroit Lions. Cadicamo has spent a considerable amount of her career in Detroit, serving in senior positions with Jack Morton Worldwide and General Motors Corporation as well.
“We are excited for Jennifer to return to Michigan in this important LEARFIELD role,” said Doug Gnodtke, Executive Associate Athletic Director for the University of Michigan. “Jennifer has deep ties to the community and a skillset that is beneficial to growing our strategic partnerships on behalf of our department and student-athletes.”
Cadicamo, in leading LEARFIELD’s Michigan Sports Properties, will oversee day-to-day operations and continued growth and development of the Wolverines’ corporate partner platform. She also will work closely with Gnodtke and the entire athletics administration on all aspects of the Wolverines’ comprehensive multimedia rights relationship with LEARFIELD.
“We’re thrilled to have Jennifer leading our Ann Arbor team,” said Tim Utrup, Vice President, Multi-Media Rights, LEARFIELD. “Her career path and expertise will lend tremendous value to our relationship with Michigan Athletics, and her natural affinity and passion for the university cannot be understated.”
“I am proud and humbled to be the VP/GM for Michigan Sports Properties,” said Cadicamo. “This is a unique opportunity to leverage my vast experience from the team/property, league, and sponsor perspective, coupled with my passion and respect for my alma mater, the University of Michigan. I look forward to building strong relationships and business results with the talented team at Michigan Sports Properties and Michigan Athletics.”
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.