FORT COLLINS, Colo. – LEARFIELD, Colorado State’s longtime athletics multimedia rightsholder, appointed Ben Lucas general manager for its local Rams Sports Properties team dedicated to CSU.

Lucas returned to Fort Collins earlier this month, having served nearly a year as general manager for LEARFIELD’s Jackrabbit Sports Properties team at South Dakota State University. Lucas previously served seven years as Rams Sports Properties’ senior manager for business development. He returned to the Colorado State-dedicated property to assume the general manager position, representing his alma mater.

As Rams Sports Properties’ general manager, Lucas will serve as the primary LEARFIELD liaison related to the comprehensive multimedia rights agreement and corporate partner platform. He will work closely with Director of Athletics Joe Parker and the entire athletics administration.

“We are thrilled to have Ben Lucas return to lead Ram Sports Properties,” Parker said. “Ben has an unmatched passion in this space for Colorado State University and our athletic programs, and his ability to connect and build trust with our corporate partners is integral to the advancement of our department.

Lucas has been with LEARFIELD 10 years and during that time has earned multiple awards for successful sales efforts. He also was named a 2020 “Northern Colorado 40 Under 40” honoree by BizWest. Lucas’ first role with LEARFIELD was serving as an account executive with the company’s local Bulldog Sports Properties at Fresno State. Prior to that, he worked four years as an account executive focusing on season and group ticket sales with the Denver Nuggets. Lucas is a 2007 Colorado State alumnus, earning a business administration degree with an emphasis in marketing.

“Ben is a great leader, and an even better person, who is a perfect choice to oversee our relationship with the Rams,” said LEARFIELD VP Multi-Media Rights Jeff Bolitho. “He was a stellar team member before, and we welcome him back as Rams Sports Properties’ GM with full confidence he will pick up where he left off and provide excellent care to our Colorado State partners.”


LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD’s services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.