Horns Up, American Airlines kicks off multiyear sponsorship with University of Texas Athletics

  • American Airlines named Official Airline and Official Airline Rewards Program Sponsor of Texas Athletics
  • American Airlines was also selected to provide private chartered flights for Longhorns Football away games
  • Special offers exclusive to AAdvantage® members

FORT WORTH, Texas — American Airlines is teaming up with one of the premier athletic programs in the country, University of Texas Athletics. The multiyear agreement will include sponsorship and marketing benefits across all of the Longhorns’ renowned programs.

As the Official Airline and Airline Rewards Program Sponsor, American Airlines is excited to provide Longhorns fans with VIP perks and benefits, which can be accessed by using their American Airlines AAdvantage number.

American’s activation of the sponsorship will include exclusive promotional rights to co-brand with the iconic Texas Longhorns logo, as well as gameday sponsorships and hospitality, beginning with the 2022 Texas Football home opener vs. Louisiana-Monroe on Saturday, September 3.  Additionally, American will sponsor the football coaches’ headsets and receive branded content opportunities, AAdvantage member promotions, and an American Airlines AAdvantage branded seating deck during football home games at Darrell K Royal-Texas Memorial Stadium. Not an AAdvantage® member? Click here to sign up.

American is also connecting with the wider Longhorns community through a sponsorship with the Texas Exes Alumni Association, one of the largest in the world with more than half a million living alumni.

“We’re excited to welcome American Airlines to the Texas Athletics family as an official sponsor and are so grateful to have them onboard,” University of Texas Vice President and Athletics Director Chris Del Conte said.  “We welcome and appreciate their commitment to our athletics programs and Longhorn Nation as a whole. Their support across the board will be tremendous and we look forward to their presence and all of the activities they’ll be a part of on game days beginning with our football season kickoff on September 3.”

The Longhorns football team will also join the roster of chartered programs for American. Each year, American partners with professional and collegiate athletic teams to provide chartered flights for gamedays. What goes into privately chartered flights? Take a look at this link to learn more.

“American is proud to serve as the Official Airline for the Longhorns,” said Dana Lawrence, Managing Director of Global Brand Advertising at American. “University of Texas Athletics has a storied history and is enjoyed by many customers and team members in the Austin community and beyond.”

American, the largest airline in Texas, continues to expand in Austin alongside the region’s exponential growth. American and its partner airlines will offer 100 peak day departures from Austin this fall. The carrier currently offers nonstop service to nearly 40 destinations from AUS, including eight international routes, and service to its two largest hubs in Dallas-Fort Worth (DFW) and Charlotte (CLT) – further connecting local customers to American’s global network and beyond.

About American Airlines Group

To Care for People on Life’s Journey®. Shares of American Airlines Group Inc. trade on Nasdaq under the ticker symbol AAL and the company’s stock is included in the S&P 500. Learn more about what’s happening at American by visiting news.aa.com and connect with American on Twitter @AmericanAir and at  Facebook.com/AmericanAirlines.


LEARFIELD’s Austin-based Longhorn Sports Properties team, worked with American and Its agency of record Genesco on this relationship. LEARFIELD is the Longhorns’ exclusive multimedia rightsholder.