Oracle Marketing will power marketing automation to customize communications for college athletics and live entertainment venues
IRVINE, Calif. — Paciolan, the leading ticketing, marketing, and fundraising solution provider for college athletics and live entertainment, has partnered with Oracle Marketing to deliver personalized communications for the nation’s largest collegiate teams and live entertainment venues. Oracle Marketing will power marketing automation for more than 120 of Paciolan’s live entertainment organizations to reimagine the fan experience.
“We are incredibly excited about the future with Oracle Marketing and our community,” said Paciolan CMO Craig Ricks. “The combination of Oracle’s world-class marketing automation technology integrated with Paciolan’s ticketing solution will empower our teams and venues to deliver exceptional fan experiences.”
Oracle Eloqua Marketing Automation, part of the Oracle Marketing product suite, will enable live event marketers to deliver more rich and personalized communications to fans by integrating Paciolan’s ticketing, fundraising, and attendance data. For example, marketers will be able to send unique offers and messaging to fans about their favorite college teams or live entertainment events based on purchase history, affinity, and preferences. The collaboration between Oracle and Paciolan gives teams and live entertainment venues a powerful solution to automate marketing campaigns based on various business needs to delight fans and drive ticket sales.
“Working in live entertainment and marketing automation for over 10 years, I have never been more energized about the possibilities to reimagine fan experiences,” added Kyle Murphy, Paciolan’s director of marketing automation and CRM. “The combination of Oracle Marketing technology coupled with our consultative services will help set a new level of excellence for our clients.”
Paciolan will also deploy Oracle Infinity Behavioral Intelligence, which will help personalize fan experiences based on their browsing behavior and integrate into Paciolan’s ecommerce and data solutions. This integration will provide customer insights and browsing history, including high-value page visits, interest in upcoming events, and shopping cart abandonment for specific events. Together, Paciolan’s integrations with Oracle Eloqua and Oracle Infinity will enable marketers to deliver highly personalized marketing campaigns with unique content tailored to each fan’s interests.
“Our powerful Oracle Marketing technology helps marketers create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer communications, and automate marketing activities,” said Tamara Prewitt, Oracle’s senior director, product marketing. “We’re excited to bring our best-in-class marketing solution to Paciolan to help the nation’s largest collegiate teams and live entertainment venues connect and engage with fans across the customer journey, and ultimately deliver more memorable fan experiences.”
Paciolan began deploying Oracle Eloqua to its community members in July of 2021.