Owls, Baptist Health Usher in Significant Integrated Sponsorship Agreement
BOCA RATON, Fla. – Florida Atlantic University (FAU) Athletics and its multimedia rightsholder, LEARFIELD’s Florida Atlantic Sports Properties, announced today that Baptist Health has entered into a multi-year sponsorship renewal with the Owls. The new agreement solidifies a longtime affinity between the university, athletics, and Boca Raton Regional Hospital, part of Baptist Health.
“Baptist Health has been a tremendous FAU partner, and we’re thrilled to continue working with them in an elevated capacity across our athletics programming,” said FAU Vice President and Director of Athletics, Brian White. “We are grateful for their ongoing support and commitment to FAU Athletics and proud to have them as a corporate partner.”
Since the onset of the pandemic, Baptist Health has provided valuable medical leadership to FAU and continues to do so, as the university navigates the ongoing challenges and protocols associated with COVID-19.
As part of the agreement, Baptist Health will serve as team doctors for all 19 NCAA Division I teams and nearly 500 student-athletes. In addition, Baptist Health has use of FAU marks and receives brand visibility across multiple sports during all competitive sports seasons. The organization also will engage in a community program with the Owls and receive exposure throughout the year via FAU Athletics’ print, radio, digital, in-venue signage, TV and game day sponsorships.
“We are thrilled to continue aligning the Baptist Health brand with FAU,” said Lincoln Mendez, CEO of Boca Raton Regional Hospital. “Florida Atlantic University is a premier institution in our home state, and we’re extremely proud to provide exclusive world-class medical care to the coaches and student-athletes who represent the Owls week in and week out. It’s a privilege for us to serve within our Florida communities, and we’re pleased for the opportunity to maintain this unique partnership with FAU.”
The relationship between Baptist Health and FAU Athletics is managed by Florida Atlantic Sports Properties, dedicated to representing the Owls as multimedia rightsholder and LEARFIELD’s locally based team.
About Boca Raton Regional Hospital
Boca Raton Regional Hospital is part of Baptist Health South Florida, the largest healthcare organization in the region, with 11 hospitals, nearly 23,000 employees, more than 4,000 physicians and more than 100 outpatient centers, urgent care facilities and physician practices spanning across Miami-Dade, Monroe, Broward and Palm Beach counties. Baptist Health has internationally renowned centers of excellence in cancer, cardiovascular care, orthopedics and sports medicine, and neurosciences. In addition, it includes Baptist Health Medical Group; Baptist Health Quality Network; and Baptist Health Care On Demand, a virtual health platform. Baptist Health has been recognized by Fortune as one of the 100 Best Companies to Work For in America and by Ethisphere as one of the World’s Most Ethical Companies.
Boca Raton Regional Hospital is supported by philanthropy to strengthen its mission to deliver the highest quality patient care, satisfaction and safety. If you would like to learn more about supporting the mission of Boca Raton Regional Hospital, visit our website at donate.brrh.com.
About FAU Athletics
FAU Athletics is comprised of 21 intercollegiate teams involving nearly 450 student-athletes who compete in baseball, basketball, cross country, football, golf, soccer, softball, swimming and diving, tennis, indoor and outdoor track, volleyball, beach volleyball, cheer and dance. The Owls are an NCAA Division I-A (FBS) institution and compete in Conference USA and the Coastal Collegiate Sports Association (CCSA) (men’s swimming). The Owls have been playing football since 2001 and have reached five bowl games with a 4-1 record. The beach volleyball team won a conference championship in 2021. FAU cheer won a national championship in 2016.
LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.