BUFFALO, NY – University at Buffalo Athletics and its multimedia rightsholder, Bulls Sports Properties, announced today that corporate partner Towne Auto Group has extended its UB relationship.

Towne Auto has been a loyal and proud supporter of UB Athletics. In addition to its “Official Auto Dealer” designation, the Orchard Park, NY dealership will have significant digital integration in the new sponsorship term. The agreement provides for Towne Auto to receive brand exposure through a variety of official UB platforms and at upcoming events.

“We are thrilled to once again head into the upcoming college sports season as UB Athletics’ ‘Official Auto Dealer,'” commented Towne Auto Group President Frank Downing.  “We take great pride reinvesting in our community and building on our longstanding We Love Our Towne brand partnership with UB Athletics.”

“We appreciate the ongoing commitment Towne Auto has made to our athletics programming over the years, and we’re excited to have them remain a valued member of our corporate partner family as we prepare to kick off a much-anticipated season,” said UB Vice President and Director of Athletics Mark Alnutt.

The relationship between UB Athletics and Towne Auto is overseen by Bulls Sports Properties on behalf of the university. Bulls Sports Properties is the locally based LEAFIELD team which oversees the comprehensive athletics multimedia rights relationship and works with local, regional, and national brands wanting to align with the Bulls.

The University at Buffalo is the largest university in the state system of New York. This flagship institution has over 30,000 students, more than 260,000 alumni worldwide and is an AAU member.  Ranked 34th among all public universities in the United States, UB professional schools such as Law, Medicine, Dentistry, Business and Engineering are ranked in the top 100.  With an aggressive plan in UB 2020, the entire university, including the Department of Athletics has immeasurable potential.