Bison First Downs Helped Provide Much-Needed Resources for Farm, Ranch Families

FARGO, N.D. – NDSU Athletics‘ corporate partner Golden Harvest Seed Company looked to Bison football this year to help farm and ranch families in need.

At the conclusion of NDSU football’s regular season on April 17, Golden Harvest Seeds was able to provide $7,500 to the Farm Rescue Organization for much-needed resources in assisting families severely impacted by a major injury, illness or natural disaster. For every Bison first down throughout an unusual college athletics season, Golden Harvest Seeds donated to Farm Rescue. The company already has committed to doing this again, in connection with the 2021-22 Bison football season.

“We are truly grateful for the Golden Harvest Seeds sponsorship campaign with NDSU Bison football and the first down promotion,” said Tim Sullivan, development officer for Farm Rescue Organization. “Farm Rescue is dedicated to partnering with organizations that have a vested interest in North Dakota agriculture, and this partnership raises awareness for Farm Rescue’s mission and provides funding to assist farm and ranch families experiencing crisis in our rural communities. Many thanks to Golden Harvest Seeds and NDSU Athletics for being Farm Rescuers!”

“What Golden Harvest Seeds did to benefit Farm Rescue is tremendous, and we’re thrilled to be a part of that initiative again in the fall,” said NDSU Director of Athletics Matt Larsen. “Our corporate partners mean a great deal to our university and our athletic programs, and we’re honored to find creative ways to align with organizations that are meaningful to them and to our state.”

The relationship with Golden Harvest Seed Company and NDSU Athletics is managed by Bison Sports Properties, the university’s athletics multimedia rightsholder and locally based Learfield IMG College team. Bison Sports Properties is committed to growing the Bison brand and working alongside local, regional and national brands wanting to align with NDSU.