Dedicated On-Campus Team Created to Deliver Ticket Sales, Service, and Analytics
NASHVILLE, TN. – A multi-year relationship between the Vanderbilt University Athletic Department and Learfield IMG College Ticket Solutions was announced today as Ticket Solutions was selected to provide outsourced ticket sales, customer service, and data analytics.
“We are excited to partner with Learfield IMG College Ticket Solutions, an industry leader in outbound sales, after a thorough evaluation of our ticket sales program and its needs,” said Tommy McClelland, Deputy Athletic Director, External Affairs and Revenue Generation. “Their ticket solutions platform will enable our efforts to achieve new, bold and ambitious goals both now and into the future.”
Vanderbilt recently launched its football season ticket process in preparation for the 2021 fall season as current forecasting indicates fans returning in larger numbers to stadiums. Engaging with loyal Commodore fans, as well as new fans in a booming Nashville market, will be a critical component of sustainable success for the partnership.
“We are thrilled with the opportunity to help Vanderbilt deepen and expand relationships with fans and donors by providing best-in-class service and leveraging data in new and innovative ways”, said Learfield IMG College Ticket & Seat Solutions Executive Vice President Jake Bye. “It’s impossible not to be excited about Vanderbilt’s vision within the dynamic Nashville market, and we’re committed to making this a long and impactful partnership.”
While Ticket Solutions will provide an on-site sales team, the business intelligence capabilities and synergies across Learfield IMG College will have a tremendous impact on the success of this relationship. Ticket Solutions’ new centralized Data & Analytics team will support the on-site staff with technology and research analytics to bolster its capabilities.
Learfield IMG College Ticket & Seat Solutions currently represents 40 partners nationally. Through sophisticated technology, dynamic industry leadership and experience, and world class sales and service people, Ticket Solutions works with universities and professional sports franchises to create engaged relationships with fans across the country that optimize revenue opportunities. In partnership with Learfield IMG College’s Data and Analytics Team, Ticket Solutions recently formed a centralized Data AnalyTIX team designed to grow ticket, fundraising, and sponsorship revenue streams by providing partners with a cohesive data and analytics strategy. Learn more here.