National Association of College Auxiliary Services CEO to Join Wolverines’ Multimedia Rights Team in Ann Arbor

ANN ARBOR, Mich. – Learfield IMG College, longtime athletics multimedia rightsholder for the University of Michigan, announced today that Kelsey Harmon Finn will lead its local Michigan Sports Properties team as vice president, general manager beginning April 1.

 Finn has 20 years of service in higher education, and she is currently the CEO of National Association of College Auxiliary Services (NACAS). For the last five years, she has provided leadership, vision, and ongoing strategic planning for NACAS, NACAS Foundation and four NACAS regions.

She also previously served as executive director, ASUC Auxiliary and University Student Union for the University of California, Berkeley, where she managed over 150 employees and Cal’s largest student fee-funded project, the student union complex. Early in her career, Finn spent seven years with UNLV and four years with her alma mater, Illinois State University. Finn earned both her bachelor’s degree and Master of Science in education from ISU.

“We are excited to welcome Kelsey to Michigan and our extended Learfield IMG College family,” said Doug Gnodtke, Executive Associate Athletic Director for the University of Michigan. “Kelsey emerged from a deep and competitive candidate pool and will be an asset in growing our strategic partnerships due to her breadth of experiences.”

Finn will lead the local team’s day-to-day operations and continued growth and development of the Wolverines’ corporate partner platform, managed by Michigan Sports Properties. As primary Learfield IMG College liaison, she also will work closely with the athletics administration on all aspects of the Wolverines’ rights relationship.

“We’re excited to have Kelsey lead our Michigan Sports Properties team in Ann Arbor,” said Learfield IMG College Multi-Media Rights Executive Vice President, East Region Solly Fulp. “Without question, she’s an industry leader in university auxiliary services and business partnerships. We value and respect her experience, business acumen and professionalism, which will be critical to innovating and aligning corporate partners as we continue to build upon the legacy brand of the Michigan Wolverines.”

“I am thrilled to be joining the Learfield IMG College team. I’m inspired by the company’s vision to think differently in this space and the tradition the University of Michigan brings to partnerships,” said Finn. “College partnerships hold tremendous value, and I believe there is a creative path forward for building even deeper partnerships with brands that contribute to the values of Michigan and the overall fan experience.”

Learfield IMG College is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.