PROVIDENCE FRIARS, COVENTRY LUMBER ANNOUNCE CONTINUATION OF “EVERY FREE THROW COUNTS” INITIATIVE THROUGH 2022

PROVIDENCE FRIARS, COVENTRY LUMBER ANNOUNCE CONTINUATION OF “EVERY FREE THROW COUNTS” INITIATIVE THROUGH 2022

PROVIDENCE, R.I. – Coventry Lumber will continue its support of the Providence College Friars through the 2021-22 collegiate athletics season as announced today by Providence College Athletics and its multimedia rightsholder, Providence Friars Sports Properties.

The centerpiece component of Coventry Lumber’s involvement – “Every Free Throw Counts” – will remain an integral give-back campaign during basketball season. Concurrent with the renewed three-year term, the women’s team officially will be added to the mix. For every successful free throw made by the men’s or women’s team at home, Coventry Lumber will continue to earmark $10 for Hope Hospice & Palliative Care Rhode Island, the second oldest hospice in the nation and most experienced hospice agency in the state. 

“We’re proud to work alongside Coventry Lumber and truly appreciate their unbelievable support of the Friars, as well as Hope Hospice,” Providence College Athletic Director Bob Driscoll said. “Now that our women’s team will be involved with ‘Every Free Throw Counts’ the next three years, it will be exciting to see the overall funds that will be generated from the initiative for such an important care facility in our community.”

Recently Bill Finnegan, President and CEO of Coventry Lumber, part of the  Finetco family of lumberyards explained, “I am proud to once again sponsor the Providence Friars Men and Women’s Basketball Teams for the 2019 – 2020 season. Each game brings an opportunity with the ‘Every Free Throw Counts’ initiative to benefit Hope Hospice and Palliative Care Rhode Island, an organization that provides care to many in our communities. Coventry Lumber will make a donation for every free throw that is successful.  To be associated with the Men and Women’s Basketball teams is a symbol of the support and respect that Coventry Lumber has for Providence College, Coach Cooley, Coach Crowley and each player that strives to be the best they can and be a part of a winning team.”

The Finetco family of lumberyards, includes Coventry Lumber, E.L. Morse Lumber, Waterford Building Supply, West Haven Lumber and Welco. Each location is dedicated to providing quality building products and exceptional service to builders, contractors and retail customers throughout New England and New York.

Providence Friars Sports Properties is the local Learfield IMG College team dedicated to representing Providence College Athletics and overseeing that relationship and corporate partner platform. Learfield IMG College unlocks the value of college sports for brands, fans and universities through the representation of collegiate institutions, conferences and arenas. As a fully integrated sports marketing and solutions platform, Learfield IMG College provides access to licensing and multimedia sponsorship management, including publishing, radio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.