PROVIDENCE, R.I. – Providence College and its athletics multimedia rightsholder, Providence Friars Sports Properties, today announced an extended, multi-year relationship with Care New England Health System.
The multi-year agreement provides for the health care system to serve as presenting sponsor of the annual men’s basketball rivalry game between Providence College and the University of Rhode Island. The 2019 Ocean State Battle of the in-state rivals will take place at URI’s Ryan Center on December 6. Tip is slated for 7pm ET and the game will be airing on ESPN2.
“We are pleased to continue to grow an important relationship that further allows Care New England to engage with the community, while partnering with Providence College, an institution that shares similar values of quality, service and excellence. We look forward to the year ahead and this great collaboration,” said Jim Beardsworth, VP, Marketing and Communications.
As part of its commitment to the Friars, Care New England will receive increased in-venue signage, branding on the media backdrop and inclusion in the radio broadcasts. In addition, they will receive visibility as sponsor of the T’s for Three promotion, which celebrates the first three pointer made of each half as cheerleaders throw tee shirts to the home crowd. Providence Friars Sports Properties, the local Learfield IMG College team dedicated to Providence College, manages the relationship and all sponsorship components with Care New England.
According to Providence College Vice President and Athletics Director Bob Driscoll, “We appreciate Care New England’s increased support of the Friars, and we look forward to continuing to build that relationship and create innovative engagement opportunities together.”
“Care New England has proven to be a great partner for Providence College Athletics, and we’re pleased to see them return with an elevated commitment towards our athletics programming,” said Providence Friars Sports Properties’ General Manager Greg Leonetti. “It’s evident they value community, and being engaged in the community, and we’re grateful they have chosen to partner with us.”
Care New England Health System is a trusted organization that fuels the latest advances in medical research, attracts the nation’s top specialty-trained doctors, providing renowned services and innovative programs, and engages in the important discussions people need to have about their health and end-of-life wishes. Care New England is helping to transform the future of health care, providing a leading voice in the ongoing effort to ensure the health of the individuals and communities we serve.
CNE was founded in 1996, and today it is the parent organization of Butler Hospital, Kent Hospital, Women & Infants Hospital of Rhode Island, Care New England Medical Group, the VNA of Care New England, The Providence Center, and Integra, a certified accountable care organization (ACO). Care New England includes 970 licensed beds and 216 infant bassinets. Through Butler, Kent, and Women & Infants hospitals, Care New England has a teaching and research affiliation with The Warren Alpert Medical School of Brown University. Kent is also a teaching affiliate of The University of New England College of Osteopathic Medicine.
Providence Friars Sports Properties is the local, dedicated Learfield IMG College team representing the Friars. In complete collaboration with Providence College Athletics, this team is committed to extending the affinity of the Friars’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As the Friars’ exclusive multimedia rightsholder, Providence Friars Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Providence College. They can bolster their own brand and garner maximum exposure through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility via the official athletics website; and radio game broadcasts and coaches’ shows on the Providence College Sports Network.