ATLANTA, GA – CLC, the leader in the collegiate licensing industry, has finalized multi-year partnership extensions with 32 universities since January 1, 2019, when the merger of IMG College Licensing and Learfield Licensing Partners to become the new CLC began. These extensions reflect CLC’s commitment to elevating college brands through insight and innovation.
Five institutions – Northwestern, Pittsburgh, Tennessee, UL Lafayette, and UNLV – extended their partnerships for 10 years or more. Bowling Green, Brown, Colorado School of Mines, Colorado State, Florida, Georgetown, Georgia Tech, Hofstra, James Madison, Radford, South Carolina State, Eastern Kentucky, New Mexico State, Sacred Heart, Seton Hall, Western State Colorado, and Wisconsin-Milwaukee all renewed their partnerships for five or more years.
“Service to our partner institutions is our top priority, and we are honored that these acclaimed universities trust us with the future of their licensing program,” said Cory Moss, EVP and Managing Director of CLC. “These extensions reinforce the customized licensing strategies, consumer marketing, and investment in systems and resources that we’ve put in place to grow the brands of our partner institutions.”
Other institutions extending their partnerships with CLC include Central Washington, Drexel, Michigan State, St. John’s, Temple, UNC-Charlotte, Utah, Utah State, Washington, and Western Washington.
Founded in 1981, CLC’s nearly 120 licensing experts provide unmatched brand protection, brand management and brand development services to connect passionate fans to college brands through licensed merchandise.
Collegiate Licensing Company (CLC) is part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.