ATLANTA – Purdue University, working in conjunction with CLC, its exclusive trademark licensing agent, introduce a special-edition, replica Purdue shirt that appeared on an episode of Netflix’s “Stranger Things 3” this past summer.
During the Independence Day weekend episode of the show, one of the characters wore a light blue, ‘80s style, short-sleeve Purdue shirt, which quickly created a social media buzz with Boilermakers excited to see Purdue merchandise featured on the popular show.
Since the airing of the show, the Purdue Trademarks and Licensing department has been working with CLC and Purdue licensee, Venley, to replicate the unique product that bears the vintage Purdue Pete logo on the left sleeve and Purdue in gold across the chest.
“After much anticipation from Boilermaker fans, we are so excited to finally be able to offer the Purdue branded shirt that was featured on Stranger Things,” said Erika Austin, Purdue’s manager of trademarks and licensing. “Venley did a remarkable job replicating the shirt from scratch. We appreciate their efforts in developing this special product for our fans.”
The shirt will be carried at the Purdue Team Store locations in the Purdue Memorial Union and Ross-Ade Stadium, as well as additional area retailers, including online at purdueteamstore.com. Fans can pre-order the shirt beginning Wednesday, September 18 at noon via https://bit.ly/2LY4CEN,with placement at campus retail locations by September 28.
“As big fans of Stranger Things, our entire staff from top to bottom was excited to develop this tee,” said Kevin Gressley, Venley Co-Founder. “We were able to bring together our long history of selling college and pop culture products into one campaign.”
“Erika and her team at Purdue, working alongside CLC, were very passionate and excited,” continued Gressley. “It has been an amazing experience bringing this product to life with them. We are excited to get this out to market.”
About Purdue University
Purdue University, a top public research institution, offers higher education at its highest proven value. Committed to affordability, the University has frozen tuition and most fees at 2012-13 levels. Committed to student success, Purdue is changing the student experience with greater focus on faculty-student interaction and creative use of technology. Committed to pursuing scientific discoveries and engineered solutions, Purdue has streamlined pathways for faculty and student innovators who have a vision for moving the world forward.
CLC is part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.